Client :
Momax Pilates
Monthly Maintenance Report | January 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔

Website Monthly Maintenance Report
Business Name: Momax Pilates
Website: https://www.pilates-roecklplatz.net/
Month: January
Overview
This report provides an analysis of your website’s performance for January. It includes insights into on-page SEO, search engine visibility, user engagement, backlink profile, and domain metrics. The report highlights key improvements, areas for further optimization, and recommendations for the upcoming month.
1. On-Page SEO Score
Current Score: 91
Remarks: The on-page SEO score remains high, indicating effective technical and content optimizations. Continued focus on meta tags, page load speed, and internal linking will help maintain this strong performance.
2. Search Queries
Query
Reformer pilates münchen
Momax
Pilates studio
Reformer pilates münchen preise
Momax Munich
Remarks: The top-performing search queries indicate strong visibility for location-based Pilates searches. There has been a 22% increase in the number of clicks, reflecting improved search rankings and growing interest in the website. Further optimizing landing pages and content around high-intent queries can improve conversions.
3. User Engagement Metrics
Total Clicks: 651
Total Impressions: 13,458
Average CTR: 4.87%
Remarks: The CTR remains strong, showing high engagement with search users. The steady increase in clicks suggests that title tags and meta descriptions are effectively attracting users. Continued optimization of content relevance and structured data can further enhance these results.
4. Backlink Profile
Number of Backlinks: 36
Linking Domains: 21
Remarks: The backlink profile reflects a steady increase in referring domains, which contributes to improved domain authority and search rankings. Continued focus on high-quality link-building strategies, such as guest blogging and partnerships with fitness industry websites, will further strengthen the website’s authority.
5. Domain Metrics
Domain Authority (DA): 30
Spam Score: 1%
Remarks: The spam score remains minimal, indicating that the website maintains a healthy and natural link profile. The domain authority score of 30 is a strong foundation, and further acquisition of authoritative backlinks can contribute to higher search rankings.
Summary and Recommendations
Key Achievements:
22% increase in clicks, indicating improved visibility in search results.
High on-page SEO score (91), reflecting strong website optimization.
Strong CTR (4.87%), demonstrating high user engagement.
Growing backlink profile with 36 backlinks and 21 referring domains.
Areas for Improvement:
Expand link-building efforts to further improve domain authority.
Optimize content strategy to target additional long-tail and high-converting keywords.
Enhance local SEO by improving Google My Business listings and acquiring more location-based citations.
Action Plan for Next Month:
Develop a content strategy focused on Pilates-related educational blog posts and video content.
Increase outreach efforts to acquire guest post opportunities and backlinks from fitness and wellness websites.
Optimize existing landing pages for conversion rate improvements and better keyword targeting.
Conclusion
This month’s performance indicates steady progress in search visibility, user engagement, and backlink acquisition. Maintaining content consistency, strengthening backlink strategies, and refining keyword targeting will help further improve rankings and user interaction. With the recommended actions, we aim to continue enhancing the website’s performance in the upcoming months.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
30
SPAM SCORE
1%
GOOGLE CLICKS
651
IMPRESSIONS
13458
CTR
4.83%
GOOGLE ADS CAMPAIGN
CLICKS
568
IMPRESSIONS
4.18K
AVG.CPC
€1.53
CTR
13.58%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
€872
Activities Completed in January:
Language Segmentation in Ad Groups:
Our goal in January was to separate English and German keywords in their respective ad groups. This ensured that English keywords did not trigger in the German ad group and vice versa. As a result, users searching in English were directed to the English landing page, while those searching in German were directed to the German landing page. This approach successfully aligned with user intent and improved their overall experience.Limiting Ad Location:
As mentioned in last month’s report, we recommended narrowing the location targeting for ads. Since we didn’t receive feedback from you, we decided to limit the ad display radius to 7 kilometers around your location. This adjustment allowed us to target more qualified audiences and improve conversion rates.New Campaign for Reformer Trainer:
In the last week of January, a new campaign was launched for Reformer Trainer. We conducted keyword research to identify the most relevant keywords. While the English ad group received limited clicks, the German ad group generated satisfactory clicks at a lower cost. During this period, we monitored the campaign daily and added irrelevant keywords to the negative list.
Suggestions for the Upcoming Month:
Adding New Keywords to the Reformer Trainer Campaign:
New relevant keywords observed in search terms will be added to the campaign's keyword list.Switching Match Types to Exact Match:
To focus on more targeted and high-quality clicks, we will change the match type of keywords from broad match to exact match.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.