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Client :
Momax Pilates
Monthly Maintenance Report | December 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
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Monthly Maintenance Report for Momax Pilates


Website Overview

The SEO performance for Momax Pilates has shown steady progress this month. Below are the detailed metrics and analysis:


1. Website Metrics

  • Domain Authority (DA): 1
    (Domain Authority measures the overall strength of the website in search engine rankings. While the DA is currently low, consistent SEO efforts will improve this over time.)

  • Spam Score: 1%
    (A low spam score indicates that the site is healthy and not flagged for spam-like behavior.)


2. Traffic Performance

  • Clicks: 496
    (The number of users who clicked on the website from search results.)

  • Impressions: 9,900
    (The number of times the website appeared in search results.)

  • Click-Through Rate (CTR): 5%
    (CTR is the percentage of users who clicked on the website after seeing it in search results. A 5% CTR is a good sign of relevance and appealing content.)


3. Backlink Profile

  • Total Backlinks: 82
    (Backlinks are links from other websites to Momax Pilates. These contribute to improving authority and search rankings.)

  • Linking Domains: 17
    (The number of unique websites linking back to Momax Pilates. Increasing the diversity of linking domains is key to improving SEO.)


4. On-Page SEO

  • On-Page Score: 91
    (This score reflects the effectiveness of on-page SEO practices like keyword optimization, metadata, and user experience. The goal is to steadily increase this score above 90 through continuous improvement. So being above 90 is a high score.)


5. Top Performing Queries:

  1. mömax

  2. pilates studio

  3. zertifizierende trainings

  4. moemax

  5. momax pilates implerstr

(These search queries represent the terms most commonly used by people to find Momax Pilates on search engines. They include branded terms like “mömax” and “momax pilates implerstr,” as well as general terms like “pilates studio” that highlight the services offered. Optimizing content around these queries can enhance visibility further.)



6. URLs with the Most Visitors:


  1. https://www.pilates-roecklplatz.net/what

  2. https://www.pilates-roecklplatz.net/implerstr-reformer-flow-sculpting-all

  3. https://www.pilates-roecklplatz.net/who

  4. https://www.pilates-roecklplatz.net/en/%C3%BCberuns

  5. https://www.pilates-roecklplatz.net/post/new-york-pilates-studios

(These URLs are the top-performing pages on your site, generating the most traffic. Their performance can be attributed to high-ranking keywords, valuable content, or effective targeting. Ensuring these pages remain optimized and updated will sustain and grow their traffic.)



Terminology Explained

  1. Domain Authority (DA): A score (1-100) indicating the likelihood of a website ranking on search engine results. Higher scores reflect greater authority.

  2. Spam Score: A metric that indicates the percentage likelihood of a website being penalized or flagged for spam-like behavior. Lower is better.

  3. Clicks: The number of times users clicked on the website link in search results.

  4. Impressions: The total number of times the website appeared in search results, regardless of clicks.

  5. Click-Through Rate (CTR): The percentage of users who clicked on the website after seeing it in search results.

  6. Backlinks: Links from other websites to your website, helping to boost SEO by signaling trust and relevance.

  7. Linking Domains: Unique websites that link to your website.

  8. On-Page SEO Score: A measure of how well individual pages are optimized for search engines, covering factors like metadata, keyword usage, and user experience.

  9. Top Searching Queries: Keywords or phrases most commonly used by users to find the website.



Recommendations for Next Month:

  • Focus on increasing the Domain Authority through strategic link-building campaigns.

  • Continue creating optimized content around high-performing keywords such as "pilates studio" and "zertifizierende trainings."

  • Target improving the On-Page SEO Score by addressing technical issues and enhancing user experience.

  • Analyze backlink quality to ensure they are high-authority and relevant.


SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
30
SPAM SCORE
30%
GOOGLE CLICKS 
496
IMPRESSIONS
9900
CTR
5.01%
GOOGLE ADS CAMPAIGN
CLICKS
574
IMPRESSIONS
4.3K
AVG.CPC
€1.56
CTR
13.6%
AD OPTIMIZATION SCORE
99%
CAMPAIGN COST
€890

Actions Taken in December:

  • Similar to previous months, necessary optimizations were applied to keywords. New keywords were added, and irrelevant ones were removed.

  • This month, to further optimize the campaign and create more value for users, English and German keywords were separated. Consequently, two new ad groups were created to:Direct users searching for English keywords to the English landing page.
    Direct users searching for German keywords to the German landing page.
    This adjustment helps users achieve their goals more efficiently. By separating these ad groups, we were able to set specific headlines for each language, resulting in more targeted clicks.

Suggestions for the Upcoming Month:

  • Last month, we suggested narrowing the location radius for ad display to 10 kilometers around your location. This adjustment ensures that ads are shown only to individuals likely to use your services, thereby increasing the conversion rate.

  • However, we have not yet received a response regarding this proposal. We strongly recommend approving this change and allowing us to implement and test the 10-kilometer radius restriction to evaluate its effectiveness.

FAQS

​

-What Does Domain Authority Mean?

It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.

It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.

 

-What Does Linking Root Domains Mean?

Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

 

-What Does Spam Score Mean?

Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.

 

The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.

 

-What Does Google Clicks Mean?

How often someone clicked a link from Google to your site.

 

-What Does Impression Mean?

An impression means that a user has seen (or potentially seen) a link to your site in Search.

 

-What Does CTR Mean?

Click-through rate. Clicks/Impressions for Google Search clicks.

 

-What Does The On-Site SEO Score Mean?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

 

-What Does Organic Keywords Mean?

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).

 

-What Does Backlinks Mean?

 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.                         

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