Client :
Momax Pilates
Monthly Maintenance Report | October 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO Overview for October
Click Rate Analysis:
Impresion: For the website "Momax Pilates," this month has recorded 11,495 impressions, indicating that while users are seeing the site in search results, engagement has experienced a slight decline compared to the previous month. An impression represents the number of times the website has appeared in search results or been displayed to users, highlighting its visibility in search engines. This data suggests that although the site remains visible, there may be opportunities to enhance engagement strategies to convert those impressions into more meaningful interactions.
Click: This month, 456 clicks were reported for the website, reflecting a 36% growth compared to the previous month. While this increase is encouraging, it also highlights some potential areas for further improvement. It may be beneficial to analyze the effectiveness of the website’s meta titles and descriptions to ensure they are engaging enough to attract even more clicks. Additionally, evaluating the relevance of the keywords driving impressions could help better align the content with user intent, ultimately maximizing engagement and click-through rates.
Keyword Analysis:
The following keywords associated with the website have experienced a slight increase in performance compared to the previous month, indicating a positive trend in their visibility and relevance:
reformer pilates
momax pilates
reformer pilates münchen preise
pilates ergebnisse
pilates reformer münchen
This uptick suggests that users are increasingly searching for terms related to your content, which could lead to greater organic traffic.
Also, the following links of the website have drawn more clicks and traffic during the previous month:
On-page SEO:
The on-page SEO analysis for Momax Pilates reveals a score of 54, indicating there is significant room for improvement in optimization efforts. This score suggests that elements such as content structure, keyword usage, and meta tags may need enhancement to better engage users and improve the site's visibility in search engine results. By focusing on these areas, Momax Pilates can boost its on-page score, ultimately attracting more organic traffic.
Off-page SEO:
Back links: Momax Pilates currently boasts a total of 44 backlinks. These backlinks are essential for improving the website's authority and search engine ranking. Each backlink serves as a vote of confidence from other sites, indicating that they consider the content on Momax Pilates valuable and relevant. To enhance its online presence further, the website can focus on acquiring additional backlinks from related websites.
Linking domains: The website features 14 linking domains, which contribute to its credibility and visibility in the digital landscape. Having multiple linking domains is advantageous because it demonstrates that various reputable sources recognize and endorse the content of Momax Pilates. To build on this strong foundation, Momax Pilates should continue to foster more relationships with high and related domains.
Terminology Explained:
Impression: The number of times a website's ad or listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in clicks. It's calculated by dividing the number of clicks by the number of impressions.
Keyword: A word or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website's content and structure to improve its search engine rankings.
Off-Page SEO: Off-Page SEO refers to the strategies and techniques used to improve a website's position in search engine rankings that occur outside of the website itself.
Backlink: A link from another website to a specific page on your website.
Domain Authority: A measure of a website's overall authority and influence in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
5
LINKING ROOT DOMAINS
31
SPAM SCORE
1
GOOGLE CLICKS
456
IMPRESSIONS
11495
CTR
3.96%
GOOGLE ADS CAMPAIGN
CLICKS
430
IMPRESSIONS
3.1K
AVG.CPC
€2.21
CTR
14.72%
AD OPTIMIZATION SCORE
97.2
CAMPAIGN COST
€952
Google Ads Campaign Status Report:
This month, to test the impact of increasing the cost-per-click (CPC), we doubled the CPC to around $4 for two weeks. The goal was to assess the effect of higher CPC on improving ad ranking, increasing impression share, and boosting conversions. After conducting an A/B test, we found that increasing CPC did not result in more conversions. Therefore, the CPC has been reduced, and we will analyze user behavior to determine the cause of the low conversion rate.
Your campaign has now been optimized, and Microsoft Clarity has been installed to analyze user behavior on the website. Next month, we’ll use this tool to study user behavior more closely, aiming to identify and address the causes of the low conversion rate. If necessary, we will make adjustments to the landing pages.
We have removed Phrase match keywords from the search keyword list, as we identified the best keywords for your business and added them as exact match keywords.
Currently, your keywords appear in approximately 25% of user searches, with an average CPC of €1.9. If you would like to increase this to around 50%, we suggest increasing your daily budget from €30 to €60.
Glossary of Terms:
CPC (Cost-per-Click): The cost incurred each time a user clicks on an ad
Conversion: The number of users who become customers
A/B Test: A method of comparing two variations to evaluate performance
Impression Share: The percentage of total possible impressions the ad receives
Microsoft Clarity: A tool for analyzing user behavior
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.