Client :
Momax Pilates
Monthly Maintenance Report | May 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — May
Prepared by Adicator
1. Overview
This month marks a strong step forward for Pilates Röcklplatz’s online visibility. With a healthy increase in search impressions and consistent growth in organic traffic, the website is steadily positioning itself as a key player in the local and niche fitness space. Positive SEO signals across the board indicate a solid foundation for ongoing digital success.
2. Website Authority & Backlink Profile
Linking Domains: 25 trusted domains are linking to the website, showing a healthy and expanding backlink profile.
Domain Authority: Still at 4, but backed by a broader domain profile and consistent improvements in visibility.
Spam Score: Exceptionally low at 1%, reflecting a clean, reputable backlink strategy.
Backlinks: 187 backlinks are currently contributing to the site’s SEO strength.
3. Traffic and Search Metrics
Authority Score: Increased to 9 — a great sign of growing domain influence.
Organic Search Traffic: 520 organic visits, a strong performance indicating increased interest and engagement.
Traffic Distribution: Data suggests a solid local and regional interest, particularly aligned with relevant search terms in German.
4. Search Impressions & Clicks
Total Impressions: 9,884 (↑13%) — a notable boost in visibility across Google search.
Clicks: 566 (↑1%) — steady traffic that reflects user interest and effective keyword targeting.
5. Top Performing Queries
High-performing keywords driving visibility this month:
“momax” — 2,228 impressions (↑579)
“pilates in der nähe” — 118 impressions (↑117)
“zertifizierende trainings” — 55 impressions (↑45)
“momax pilates” — 328 impressions (↑29)
“pilates sendling” — 67 impressions (↑24)
6. Top Performing Pages
Pages that gained the most search traction:
https://www.pilates-roecklplatz.net — 7,632 impressions (↑1,008)
/reformerpeakcontrollevel3 — 632 impressions (↑545)
/nachricht — 909 impressions (↑428)
7. Recommendations & Next Steps
Continue producing localized content with target keywords such as “Pilates Sendling” and “Trainings München.”
Build additional high-quality backlinks from local and fitness-related sites.
Refresh existing blog or landing page content to align with top-performing queries.
Evaluate potential for branded campaigns around “momax” to further boost traffic.
8. Glossary of Terms
Domain Authority (DA): Predicts how well a site will rank in SERPs (scale of 1–100).
Spam Score: Measures potential risk based on backlink quality. Lower is better.
Organic Search Traffic: Visitors who found the site via unpaid search results.
Impressions: Times the site’s pages appeared in search results.
Clicks: Actual visits from users clicking through search listings.
Keywords: Phrases users search for that the site ranks for.
Backlinks: External links pointing to the site, building SEO authority.
SEO & ANALYTICS
DOMAIN AUTHORITY
4
LINKING ROOT DOMAINS
9
SPAM SCORE
1%
GOOGLE CLICKS
566
IMPRESSIONS
9884
CTR
5.72%
GOOGLE ADS CAMPAIGN
CLICKS
680
IMPRESSIONS
6K
AVG.CPC
€1.58
CTR
10.97%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
€1k
Campaign Performance | May
Both the Reformer Pilates and Reformer Trainer campaigns were continuously monitored and optimized throughout May, as part of the ongoing monthly strategy. Due to a reduction in the allocated budget at the beginning of the month, a natural decrease of approximately 50% in overall clicks was observed. Despite this, optimization efforts were implemented to minimize the impact of reduced traffic.
To maintain relevance and protect the campaigns from irrelevant impressions, the following keywords were added to the negative list:
[balanced body pilates certification]
[candlelight pilates]
[come diventare insegnante di pilates reformer]
[eva pilates]
[freeform pilates studio klenzestraße münchen]
[kirsten hendrickson pilates]
[mat and reformer pilates certification]
In contrast, keywords with high conversion potential were added to their corresponding campaigns to attract more qualified traffic. These include:
strength training with weights for women
pilates workshop
pilates trainer ausbildung münchen
reformer pilates ausbildung münchen
pilates trainer ausbildung
Furthermore, headline optimization was carried out across the campaigns, which led to an increase in Quality Scores—reaching up to 8 for several keywords. This improvement contributed to higher ad rankings and helped secure more clicks, effectively offsetting the impact of the reduced budget.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.