Client :
Momax Pilates
Monthly Maintenance Report | April 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — April
Prepared by Adicator
Overview
This report outlines the website performance for Pilates Roecklplatz over the month of April. The report includes key insights on on-page SEO, domain authority, backlinks, search performance, and top-performing pages.
Performance Summary
On-Page SEO Score: 91
Domain Authority (DA): 33
Spam Score: 1%
Clicks: 450
Impressions: 6,448
The website maintained an excellent on-page SEO score of 91%, indicating solid optimization. A Domain Authority score of 33 shows strong domain credibility, and the extremely low spam score (1%) reflects a healthy backlink profile and safe SEO practices.
The website continues to perform well in terms of traffic and impressions, especially considering its niche market.
Top Queries
The top search queries driving traffic this month were:
pilates roecklplatz
+26 impressions
Total: 26 impressionsjumpboard reformer workout
+22 impressions
Total: 22 impressionsreformer pilates ausbildung münchen
+20 impressions
Total: 73 impressionsreformer jumpboard
+19 impressions
Total: 22 impressionspilates implerstraße
+12 impressions
Total: 34 impressions
Top Linking Pages
The website now benefits from 48 backlinks from 26 unique linking domains, contributing to its strong Domain Authority and overall organic search strength.
Top Visited URLs
The most visited pages during April were:
Recommendations for Next Month
Content Expansion: Focus on creating additional content around popular queries such as "reformer jumpboard" and "reformer pilates ausbildung münchen" to capture more search traffic.
Backlink Acquisition: Continue building backlinks through partnerships with fitness and wellness blogs to further enhance authority.
International SEO: Since part of the traffic is coming to the English homepage, consider optimizing English-language pages further to attract international audiences.
Performance Monitoring: Regularly track the ranking changes of top queries to ensure ongoing SEO health and opportunities for improvements.
Glossary of Terms
On-Page SEO Score: Measures how well a page is optimized for SEO, considering factors like content, headings, image alt-text, internal linking, and mobile usability.
Domain Authority (DA): A metric (scored out of 100) predicting how likely a website is to rank in search engine results, based on backlink strength and other factors.
Spam Score: An estimate of the likelihood a site may be penalized by search engines, based on link patterns and quality (lower is better).
Backlinks: External links pointing to the website, helping improve authority and rankings.
Linking Domains: The number of unique domains linking back to the website.
Clicks: The number of times users clicked on the site from search results.
Impressions: How many times the site appeared in users’ search results.
Top Queries: Search terms users typed into Google that resulted in website impressions or clicks.
Top Visited URLs: The most frequently visited pages on the site.
SEO & ANALYTICS
DOMAIN AUTHORITY
33
LINKING ROOT DOMAINS
9
SPAM SCORE
1%
GOOGLE CLICKS
450
IMPRESSIONS
6448
CTR
6.97%
GOOGLE ADS CAMPAIGN
CLICKS
960
IMPRESSIONS
9.5K
AVG.CPC
€1.93
CTR
9.96%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
Tasks Completed in April
Several updates were made this month based on your requests:
At the beginning of April, three campaigns—Reformer Trainer, Matwork Education, and Reformer—were active with a total monthly budget of €1,900. As per your request, the Matwork Education campaign was paused, and the total budget was reduced to €1,000. This budget was then evenly distributed between the two active campaigns, allocating €500 to each.
A new ad group named Reformer Strength was created to help target additional keywords and attract more potential clients.
Optimization Efforts
As part of our monthly maintenance routine, search terms were reviewed and cleaned up. Irrelevant keywords were added to the negative keywords list. Here are a few examples:
To prevent German keywords from triggering ads in the English ad group, we excluded the following:
[schwangerschaftspilates münchen]
[schwangerschaft pilates münchen]
[reformer studio münchen]
[reformer room münchen]
[reformer pilates in der nähe]
Similarly, to prevent English keywords from triggering ads in the German ad group, the following terms were added as negatives:
[reformer room munich]
[reformer munich]
[pilatx munich]
[pilates in munich]
Additionally, we optimized ad assets and headlines to improve the average Quality Score, which has now reached 6. We aim to further increase this score in the coming month for even better performance.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.