Client :
Momax Pilates
Monthly Maintenance Report | February 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Website Maintenance Report
📅 Report Period: February
📍 Website: www.pilates-roecklplatz.net
📌 Prepared by: Adicator
1. Executive Summary
This report provides an overview of Momax Pilates' website performance, focusing on SEO, website health, and technical insights. The website maintains a strong on-page SEO score (91/100), and its CTR (4.31%) reflects good engagement. However, further efforts in backlink growth and keyword expansion can help increase authority and visibility.
2. Key Metrics Overview
Spam Score: 1% (Healthy)
Root Domain Score: 32
Brand Authority: 1
Total Clicks: 597
Total Impressions: 13,822
Click-Through Rate (CTR): 4.31%
Number of Backlinks: 139
Number of Linking Domains: 17
On-Page SEO Score: 91/100
3. SEO Performance Analysis
3.1 Clicks & Impressions
The website received 597 clicks, showing strong organic engagement.
13,822 impressions indicate high search visibility.
3.2 Click-Through Rate (CTR)
A 4.31% CTR is a positive indicator of effective title and description optimization.
3.3 Backlink Profile & Authority
139 backlinks from 17 domains contribute to SEO strength, but further link-building efforts are recommended.
Brand authority remains at 1, suggesting an opportunity to establish more credibility through authoritative content and links.
3.4 Spam Score & Root Domain Score
Spam Score is low (1%), confirming a clean and trustworthy site.
Root Domain Score of 32 indicates a moderately strong domain but leaves room for improvement.
4. Top 5 Linking Queries
The following are the most valuable queries driving backlinks to the website:
Reformer pilates münchen
Reformer pilates
Pilates in der nähe
Roecklplatz
Pilates reformer münchen
Analysis: These search terms show high local intent. Optimizing content for location-based Pilates searches can further enhance organic reach.
5. Top 3 Most-Visited URLs
Insights:
Reformer Sculpting Full-Body is the top-performing page, indicating strong user interest.
HIIT Reformer is attracting traffic, suggesting demand for high-intensity Pilates workouts.
The Reformer Workout page ranks well, reinforcing the site's authority in specialized Pilates training.
6. On-Page SEO Performance
On-Page SEO Score: 91/100, indicating an optimized website.
Areas for improvement:Enhance internal linking for better content distribution.
Optimize image alt texts to improve search visibility.
Expand localized content to strengthen regional authority.
7. Recommendations & Action Plan for Next Month
✅ Performance Goals:
Increase organic clicks.
Grow backlinks from 139 to 160+.
Improve CTR from 4.31% to at least 5%.
8. Conclusion
The website is performing well, with strong engagement and visibility in local Pilates searches. By implementing targeted SEO and backlink strategies, Momax Pilates can further enhance its online presence, attract more users, and establish greater authority in the fitness industry.
SEO & ANALYTICS
DOMAIN AUTHORITY
4
LINKING ROOT DOMAINS
32
SPAM SCORE
1%
GOOGLE CLICKS
597
IMPRESSIONS
13822
CTR
4.31%
GOOGLE ADS CAMPAIGN
CLICKS
888
IMPRESSIONS
6.96K
AVG.CPC
€1.59
CTR
12.76%
AD OPTIMIZATION SCORE
CAMPAIGN COST
€1.4K
Google Ads Campaign Monthly Report
As per your request, we have launched a new campaign titled "Registrieren-Search-Matwork Education-Adicator" to attract new potential clients and expand audience reach. This campaign has been structured to maximize ad visibility, conversion efficiency, and audience targeting precision while ensuring optimal cost management.
Key Actions Taken:
CPC Adjustment for High-Performing KeywordsThe cost-per-click (CPC) for the keyword [reformer pilates münchen] has been increased from €2 to €2.2 after analyzing its strong conversion performance.
This adjustment was made to secure a higher ad rank (Ad Positioning) and increased impression share (IS), ensuring that your ads are more competitive in Google’s auction system.
The performance of this bid adjustment will be closely monitored, and if it does not result in a proportional increase in conversions, the CPC may be reverted to €2 for cost efficiency.
Keyword Match Type Strategy OptimizationInitially, the "Registrieren-Search-Matwork Education-Adicator" campaign was launched with exact match keywords to ensure precise audience targeting and high intent traffic.
However, due to a lack of impressions, we expanded the targeting by incorporating broad match keywords to increase reach and generate more traffic.
As part of our progressive optimization strategy, these broad match keywords will be gradually removed in the future, keeping only those that generate high impression volume and strong conversion potential to reduce wasted ad spend.
Regular Campaign Audits & Negative Keyword ImplementationThe campaign has been actively monitored and optimized throughout the month, with weekly performance evaluations to adjust bids, keywords, and budget allocation as needed.
To enhance ad relevance and prevent budget leakage, irrelevant or low-performing search queries were added to the negative keyword list, improving click-through rate (CTR) and conversion rate optimization (CRO).
Next Steps & Strategic Focus
Continuous performance tracking to assess the impact of bid adjustments on conversion rates and cost per acquisition (CPA).
Progressive keyword refinement by eliminating underperforming broad match terms and focusing on high-intent, conversion-driven queries.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.