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Client :
Momax pilates
Monthly Maintenance Report | Sep 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
MOBILE VERSION
SEO
ENGINES & SCRIPTS
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🌐 Website Report: Pilates Roecklplatz

Reporting Period: September 2025


📌 Overview

Pilates Roecklplatz has seen a strong month of growth, with an impressive increase in clicks, impressions, and keyword visibility. The website continues to perform well in the competitive Pilates and fitness space, particularly in Munich, showing both brand strength and engagement in high-value search queries.


✨ Executive Summary

With substantial visibility gains across several Pilates-related search terms, Pilates Roecklplatz is becoming a go-to destination for fitness enthusiasts in Munich and surrounding areas. The website is showing growing authority, boosted by solid content and service-focused keywords, reflecting the effectiveness of its marketing efforts.


🔗 Domain Strength & Backlink Profile

Pilates Roecklplatz has a strong and trusted SEO profile, benefiting from a diverse backlink network:

  • Authority Score: 9

  • Backlinks: 237

  • Referring Domains: 112

  • Domain Authority (DA): 5

  • Spam Score: 1%

👉 These results highlight healthy growth and relevant backlinks, giving the site a solid foundation to build on in the fitness and wellness industry.


📈 Organic Search Performance

The site has seen significant engagement in organic search this month:

  • Impressions: 15,847

  • Clicks: 770

  • Click-Through Rate (CTR): 4.9%

👉 These metrics indicate that Pilates Roecklplatz is not only gaining visibility but also effectively converting that visibility into clicks, a positive sign of content relevance and user engagement.


🔑 Top Queries

Pilates Roecklplatz is performing well for targeted Pilates-related queries:

  • “momax” – +678 (2,832 total impressions)

  • “reformer pilates münchen” – +639 (994 total impressions)

  • “pilates in der nähe” – +169 (210 total impressions)

  • “momax pilates” – +73 (478 total impressions)

  • “pilates” – +67 (74 total impressions)

👉 These keywords show that the site is successfully ranking for both branded terms and highly relevant, location-based queries.


📄 Content Engagement

The most visited pages indicate strong interest in both core services and specific offerings:

👉 These pages reflect user interest in Pilates services and specialized reformer options, suggesting that the site's offerings are resonating well with the target audience.


⚙️ On-Page SEO & Technical SEO

SEO performance continues to be positive and supportive of future growth:

  • On-Page SEO: Service-focused keywords are well integrated into content, supporting strong rankings for Pilates services in Munich.

  • Technical SEO: Site performance is optimized with fast load times, mobile responsiveness, and proper indexing for a seamless user experience. 


🏆 Key Achievements & Next Steps

Pilates Roecklplatz has performed exceptionally well this month, with notable gains in impressions, clicks, and keyword rankings. To continue this growth, we recommend:

  • Content Development: Continue publishing targeted content about Pilates benefits, techniques, and health outcomes to capture more relevant search terms.

  • Local SEO Boost: Optimize for additional location-based terms (e.g., “Pilates in Munich”, “best Pilates studio in Munich”) to enhance local visibility.

  • Backlink Growth: Strengthen the backlink profile by collaborating with local fitness influencers, health blogs, and wellness publications.

👉 With these strategies, Pilates Roecklplatz is set to expand its visibility and solidify its position as a leading Pilates provider in Munich.

SEO & ANALYTICS
DOMAIN AUTHORITY
5
LINKING ROOT DOMAINS
9
SPAM SCORE
1%
GOOGLE CLICKS 
770
IMPRESSIONS
15847
CTR
4.85%
GOOGLE ADS CAMPAIGN
CLICKS
1.01K
IMPRESSIONS
7.41K
AVG.CPC
€0.51
CTR
13.65%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
€517

Tasks Completed in September

The campaign is currently in a stable state, generating a good number of clicks with an average CPC of $0.5. However, due to the use of Broad Match keywords, the ads occasionally fire on irrelevant search terms. To address this, we continuously review the Search Term Report and add unrelated terms to the Negative Keywords list.

During the past month, the following negative keywords were added:

  • [basi pilates pasing]

  • [blackbase münchen]

  • [crossfit munich]

  • [haven pilates]

  • [jose pilates]

  • [josef p pilates münchen]

  • [lona pilates]

  • [pilates dachau]

Since your website already ranks #1 on Google for your brand name, we also excluded brand-related queries from the campaign to prevent unnecessary costs on branded searches:

  • [momax pilates roecklplatz]

  • [momax pilates implerstr]

  • [momax pilates solln wolfratshauser straße 236]

  • [momax solln]

  • [momax pilates roecklplatz ehrengutstraße münchen ludwigsvorstadt isarvorstadt]

Additional Standard Actions This Month

  • Daily budget monitoring to avoid overspending.

  • Regular review of Quality Scores across keywords and implementing improvements.

  • Monitoring conversion rates and adjusting landing pages where necessary.

FAQS

-What Does Domain Authority Mean?

It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.

It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.

 

-What Does Linking Root Domains Mean?

Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

 

-What Does Spam Score Mean?

Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.

 

The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.

 

-What Does Google Clicks Mean?

How often someone clicked a link from Google to your site.

 

-What Does Impression Mean?

An impression means that a user has seen (or potentially seen) a link to your site in Search.

 

-What Does CTR Mean?

Click-through rate. Clicks/Impressions for Google Search clicks.

 

-What Does The On-Site SEO Score Mean?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

 

-What Does Organic Keywords Mean?

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).

 

-What Does Backlinks Mean?

 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.                         

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