Client :
Momax Pilates
Google Ads Report | August 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
1.64K
IMPRESSIONS
975K
AVG.CPC
€0.17
CTR
0.17%
AD OPTIMIZATION SCORE
93%
CAMPAIGN COST
€282
Campaign Overview
Daily Budget Analysis:
Currently, your campaign's daily budget is set at €20. Based on our analysis, this amount is limiting the potential number of clicks you could receive. We recommend increasing your daily budget to €33. Please let us know if you agree so that we can adjust the daily budget to enhance the effectiveness of your ads.
Actions Taken in August
Based on our review and your suggestion to include the keywords "Reformer Training" and "Reformer Sessions" in the ads, we decided to add the following keywords to your campaign to increase conversion rates:
[women's pilates classes near me]
[men's pilates classes near me]
[women's pilates near me]
[reformer pilates classes near me]
[beginner pilates reformer workout]
[beginner reformer pilates near me]
[reformer pilates münchen]
[pilates near me]
[pilates studio münchen]
[pilates reformer munich]
[one to one pilates sessions]
[Reformer Training near me]
[Reformer Sessions near me]
Campaign Strategy Adjustment:
In the previous months, your campaign was set to the Maximize Conversions strategy, where Google's AI determined the cost per click to maximize conversions. However, in August, we launched a new campaign using the keywords mentioned above. Instead of continuing with the Maximize Conversions strategy, we switched to the Manual CPC strategy. This change allows us to manually control the cost per click, thereby reducing the overall campaign cost while maintaining performance.
Plans for the Next Month
We will continue to monitor the performance of the new campaign and adjust bids for each keyword to ensure you receive the maximum number of clicks at the lowest possible cost. Our goal is to optimize the campaign further and increase the return on your investment.
Glossary of Terms
Daily Budget: The amount of money allocated each day for your Google Ads campaign.
Conversions: Desired actions taken by users after clicking on an ad, such as filling out a form or making a purchase.
Keywords: Specific words or phrases that trigger your ads to appear when users search for them.
Maximize Conversions: An automated bidding strategy where Google Ads sets bids to help get the most conversions for your campaign while spending your budget.
Manual CPC: A bidding strategy where you manually set the maximum amount you're willing to pay for each click, allowing for more precise budget management.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.