Client :
Momax Pilates
Google Ads Report | September 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Click Rate Analysis:
Impression: The website received approximately 15,917 impressions, which is consistent with the previous month. However, there's a growing trend is seen in the past week.
Click: The website recorded 350 clicks last month, resulting in a CTR of 2.1%. Comparing with last month the numer of clicks shows a growth of 33% which is a sign of growth of customers.
Keyword Analysis:
The following queries have shown promising results in terms of clicks and impressions during the previous month:
"momax"
"mömax münchen"
"gmx net"
"reformer"
"pilates muenchen"
These keywords align well with the website's theme and are likely driving relevant traffic.
Although pages listed below have drawn the most impressions and clicks:
On-Page SEO Analysis:
The website's on-page SEO score of 73 indicates a good foundation. This is a positive sign as it suggests that the page titles, descriptions, headers and other on-page related issues are optimized according to recommended guidelines.
Off-Page SEO Analysis:
Backlinks
The website has a relatively small number of backlinks (43) at this stage. While this is a starting point, building a more substantial backlink profile is crucial for improving search engine rankings.
Linking Domains
The number of domains linking to the website (11) is a positive indicator. These domains likely contribute to the website's authority and visibility in search results.
Ensuring that the linking domains are relevant to the website's topic is good to consider. Backlinks from relevant websites can provide a stronger signal to search engines.
Terminology Explained:
Impression: The number of times a website's ad or listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in clicks. It's calculated by dividing the number of clicks by the number of impressions.
Keyword: A word or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website's content and structure to improve its search engine rankings.
Backlink: A link from another website to a specific page on your website.
Domain Authority: A measure of a website's overall authority and influence in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
5
LINKING ROOT DOMAINS
31
SPAM SCORE
1
GOOGLE CLICKS
350
IMPRESSIONS
15917
CTR
2.19%
GOOGLE ADS CAMPAIGN
CLICKS
490
IMPRESSIONS
85k
AVG.CPC
€1.12
CTR
0.57
AD OPTIMIZATION SCORE
93%
CAMPAIGN COST
€550
Google Ads Campaign Report for September
Campaign Activities in September:
Campaign Update and Strategy Change:
The previous campaign was paused, and a new one was launched with a Manual CPC strategy. This ensures that your ads are no longer displayed for irrelevant keywords, helping to control costs and increase efficiency.Keyword Additions:
The keywords related to “reformer,” as requested by you, were added to the new campaign's search keywords list to target relevant searches more effectively.Landing Page Optimization for Language:
We optimized the campaign so that users searching in German are directed to your German landing page, while users searching in English are directed to the English landing page. This enhances the user experience and increases the likelihood of conversions.Negative Keywords Implementation:
On certain occasions, your ads were triggered by irrelevant keywords. Since we review your campaign daily, we promptly added these terms to the negative keywords list to prevent your ads from being triggered for these terms in the future. Some examples include:
[brent anderson pilates]
[lagree münchen]
[pilates trudering]
Daily CPC Optimization:
Since the campaign is running with a Manual CPC strategy, we reviewed and tested different max CPC settings for various keywords daily throughout September. This allowed us to find the optimal balance between cost and the number of clicks received.Top Performing Keywords:
The following keywords generated the most clicks for your campaign in September:
pilates München: 102 clicks
reformer pilates München: 83 clicks
pilates studio München: 67 clicks
Planned Activities for October:
New Keyword Additions:
We will be adding new keywords to the search list and further optimizing existing ones to increase impressions and improve overall performance.Landing Page Content Optimization:
To boost the Quality Score, we may add relevant content to your landing page using high-impression keywords. This will help reduce campaign costs and improve the Quality Score.
Budget Recommendation:
Currently, your daily campaign budget is set at €20. We recommend increasing it to €30 per day to capture more conversions. Please let us know if you’d like to proceed with this adjustment.
Terminology Explained:
Manual CPC: A bidding strategy where you manually set the maximum amount you're willing to pay per click on your ads.
Search Keywords: The specific words or phrases that trigger your ads when users search for them on Google.
Negative Keywords: Keywords that prevent your ads from being shown for certain searches, avoiding irrelevant traffic.
Max CPC: The maximum cost-per-click you’re willing to pay for a keyword.
Quality Score: A metric that Google uses to determine the relevance and quality of your ads, keywords, and landing pages.
Conversions: Actions taken by users, such as filling out a form or making a purchase, that are considered valuable for your business.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.