Client :
MLC Experts
Google Ads Report | June 2023 - January 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
967
IMPRESSIONS
4.12k
AVG.CPC
$0.80
CTR
23.48%
AD OPTIMIZATION SCORE
79.4%
CAMPAIGN COST
$771
Positive Points:
Impressive CTR of 23.48%:A high Click-Through Rate (CTR) indicates that your ad is engaging and relevant to users. A CTR of 23.48% is exceptionally good, suggesting that your ad copy, targeting, and creative elements are resonating well with the audience.
Optimization Score of 79.4%:A high optimization score (79.4%) implies that your Google Ads account is well-structured and optimized for performance. This score reflects the effectiveness of your campaigns, ad groups, and keywords, contributing to better ad placement and cost efficiency.
Refined Targeting:Recognizing the need to adjust targeting based on submission analysis, you have strategically removed keywords related to jobs. Now, your focus is on specific keywords relevant to your services, such as healthcare digital marketing, medical device marketing, healthcare digital marketing agency, medical marketing, and Wix website design.
Areas for Improvement:
Advertiser Verification Pending:The optimization score can be further enhanced by completing the advertiser verification process. Verify the client's details promptly to boost trustworthiness and overall account health.
Align Website Content with Marketing Services:
The questionnaire indicates a focus on targeting medical industries seeking marketing services. However, the website content currently lacks specific mentions of these services. To improve, consider updating the website to clearly communicate your expertise in medical device and services marketing.
Competitor Benchmarking:Examine competitor websites such as geneworldwide.com, precisioneffect.com, medicaldigitals.com, rockethealthcaremarketing.com, and clarityqst.com. These sites effectively showcase their expertise in healthcare marketing, with dedicated sections emphasizing their services for medical devices and related industries.
Website Examples:
Gene Worldwide
Precision Effect
Medical Digitals
Rocket Healthcare Marketing
ClarityQ
Website Enhancement Suggestions:
Introduce a dedicated section highlighting your experience in medical device and services marketing.
Showcase case studies or testimonials related to successful medical industry campaigns.
Optimize meta descriptions and header tags to include relevant keywords.
Implementing these improvements will likely enhance your Google Ads performance and ensure a more cohesive and targeted approach to your desired audience.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.