Monthly Website Performance Report: Mindful Psychology

Reporting Period: June 2025

1. Executive Summary

This month's report for Mindful Psychology (mindfulpsychology.ca) demonstrates a significant and growing online presence. Your website has an Authority Score of 9 and a Domain Authority of 3, supported by 17 backlinks from 9 referring domains. We are seeing substantial organic search visibility with 1,509 impressions and 21 clicks, leading to 82 organic search visitors and engagement across 13 keywords. The traffic is predominantly from Canada (96%), with a smaller but present share from the US (3.7%). Your site is ranking for specific, relevant psychology and therapy keywords, indicating strong alignment with user search intent. Future efforts should focus on expanding high-quality content and leveraging local SEO strategies to further solidify your position and capture a larger share of your target market.

2. Overall Performance Summary

Mindful Psychology's website is showing strong initial performance in organic search. The substantial number of impressions and clicks, combined with a healthy volume of organic search traffic, indicates that your website is becoming increasingly visible and relevant to users seeking psychology services. The growing Authority Score and established backlinks provide a solid foundation. The clear concentration of traffic in Canada, as well as a noticeable presence in the US, highlights successful targeting. This robust start positions Mindful Psychology well for continued growth and client acquisition through digital channels.

3. Detailed Performance Metrics

This section breaks down the specific data points that reflect your website's health and how well it is performing in search engines.

• Impressions:
  Current: 1,509
  Explanation: Impressions signify the number of times your website's content appeared in search results. Achieving 1,509 impressions indicates a very good level of visibility, meaning your website is frequently appearing for relevant user searches, significantly broadening your potential reach.

• Clicks:
  Current: 21
  Explanation: Clicks represent the number of times users clicked on your website's link from the search results to visit your pages. Generating 21 clicks demonstrates healthy user engagement, as a notable number of individuals are finding your search listings highly relevant and are choosing to visit your site.

• Organic Search Traffic:
  Current: 82
  Keywords Ranked: 13
  Explanation: Organic search traffic refers to visitors who arrived at your website by clicking on unpaid search results. Having 82 organic visitors indicates a significant flow of interested users to your site. This is supported by ranking for 13 keywords, signifying a diverse presence across various relevant search queries related to your services.

• Authority Score (AS):
  Current: 9
  Explanation: Your Authority Score is a comprehensive metric that estimates your website's overall influence and strength within your industry, as perceived by search engines. A score of 9 indicates a developing and increasingly influential online authority with significant potential for further growth.

• Backlinks & Referring Domains:
  Total Backlinks: 17
  Referring Domains: 9
  Explanation: Backlinks are links from other websites pointing to yours, acting as "votes of confidence" for your content. With 17 backlinks from 9 unique referring domains, Mindful Psychology has built a growing and diverse link profile, which significantly boosts your website's credibility and search engine ranking power.

• Domain Authority (DA):
  Current: 3
  Explanation: Domain Authority (DA) is a search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). A DA of 3 indicates a developing website with increasing credibility and potential to rank for competitive keywords.

• Spam Score:
  Current: 1%
  Explanation: This score indicates the percentage of linking sites that have characteristics of spammy or low-quality websites. An exceptionally low 1% Spam Score is outstanding! It confirms that your backlink profile is healthy and free from harmful links, ensuring your website maintains a positive reputation with search engines.

4. Content & Keyword Highlights

This section focuses on the specific search queries users are making and which of your pages are gaining the most traction.

• Top Performing Queries (What People Are Searching For):Your website is performing well for targeted search terms related to psychology and mindfulness. These queries are driving significant impressions:
  "mindfulness therapy": 151 impressions
  "mindful psychology": 307 impressions
  "psychologist mississauga": 135 impressions
  "mindfulness based therapy": 40 impressions
  "teen therapy": 40 impressions
  Insight: The strong performance for keywords like "mindfulness therapy" and "mindful psychology" indicates excellent relevance to your brand and core services. The visibility for "psychologist mississauga" highlights successful local targeting, which is crucial for a service-based business.

• Top Performing Pages (What Content is Being Seen):The following pages on your website are generating significant visibility in search results, demonstrating their relevance to user queries:
  https://www.mindfulpsychology.ca/post/mindfulness-based-therapies-integrating-mindfulness-into-treatment
https://www.mindfulpsychology.ca/ (Homepage)
  https://www.mindfulpsychology.ca/post/supporting-teen-mental-health-therapy-options-that-work
https://www.mindfulpsychology.ca/post/autism-spectrum-disorder-early-signs-and-the-assessment-process
https://www.mindfulpsychology.ca/post/the-overlap-between-adhd-and-anxiety-in-children-and-teens
Insight: The visibility of several blog posts (posts) suggests that your content marketing efforts are successfully attracting searchers looking for information. This is a great way to establish authority and attract potential clients through informational queries. Your homepage is also a strong entry point.

5. Geographic Reach

Your organic search traffic demonstrates a clear geographical focus, primarily within Canada.

• Worldwide: 100% Traffic, 82 Traffic, 13 Keywords

• Canada (CA): 96% Traffic Share, 79 Traffic, 11 Keywords

• United States (US): 3.7% Traffic Share, 3 Traffic, 2 Keywords

• Insight: The overwhelming majority of your traffic originates from Canada, which aligns well with a .ca domain and likely your primary target audience. The small but measurable traffic from the US indicates a broader appeal for some of your content. Maintaining strong local SEO within Canada will be key to dominating your core market.

6. Recommendations & Next Steps

To build on this month's strong performance, we recommend focusing on the following:

• Expand Content on Top Keywords: Given the high impressions for "mindfulness therapy," "mindful psychology," and specific therapeutic approaches, create more in-depth content (blog posts, FAQs, service pages) around these themes.

• Strengthen Local SEO for Mississauga: Continue optimizing for "psychologist mississauga" and other location-specific terms. Ensure your Google Business Profile is fully optimized with reviews, accurate services, and consistent information.

• Deepen Blog Content: Your blog posts are performing well. Continue producing high-quality, relevant articles that answer common questions or discuss important topics in psychology, particularly those appealing to teens and parents, given the performance of related pages.

• User Experience (UX) Enhancement: With growing traffic, ensure your website offers an excellent user experience – fast loading times, mobile responsiveness, and clear calls to action for booking appointments or consultations.

• Monitor Keyword & Page Performance: Regularly review which new keywords and pages are gaining traction to identify emerging opportunities and tailor future content strategy.

7. Glossary of Terms

To ensure clarity, here are explanations of the key terms used in this report:

• Impressions: The total number of times your website's content appeared in search engine results for various queries.

• Clicks: The total number of times users clicked on your website's link from a search engine results page (SERP) to visit your site.

• Organic Search Traffic: Visitors who arrived at your website by clicking on a non-paid (natural) listing in a search engine's results page.

• Keywords: The specific words or phrases that users type into search engines. Ranking for more keywords means your website is visible for a wider range of searches.

• Authority Score (AS): A proprietary metric (from Semrush) that assesses a website's overall authority and influence in its niche, based on various factors like backlink profile and organic search performance. Higher scores indicate greater trustworthiness.

• Backlinks: Incoming links to your website from other websites. They are a strong signal to search engines about the credibility and relevance of your content.

• Referring Domains: The number of unique websites that have at least one backlink pointing to your website. A higher number indicates a more diverse and robust backlink profile.

• Domain Authority (DA): A search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). Scores range from 1 to 100, with higher scores indicating a stronger likelihood of ranking well.

• Spam Score: A metric (developed by Moz) that estimates the likelihood of a website having a spammy or low-quality backlink profile. A low spam score is excellent, indicating a clean and healthy link profile.

• Search Engine Optimization (SEO): The practice of optimizing website content and structure to improve its ranking and visibility in search engine results.