Client :
Me Spa
Monthly Maintenance Report | December 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
3.3K
IMPRESSIONS
26.9K
AVG.CPC
$1.28
CTR
12.29%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$4.2k
Actions Taken in the Past Month:
CPC Optimization:Our focus was on increasing the CPC of keywords that showed better performance to improve their search rankings.
CPCs between $1 to $2 were tested for promising keywords to determine which CPCs led to better results.
Keywords that didn't show improved performance with higher CPCs were reverted back to $1 to avoid unnecessary spending.
Competitor Keywords and New Ad Group:Keywords containing competitors' names were identified, and a new ad group was created to target these keywords. The goal was to craft effective headlines that would encourage users to choose our services over those of competitors.
This ad group ran for two weeks but was deleted due to the following reason:On December 27, Google's algorithms mistakenly flagged policy violations within the campaign, causing it to pause entirely. We suspected that the newly created ad group might have caused this issue, so we removed it for precautionary reasons and requested a review from Google to reactivate the ads.
Ongoing Campaign Optimization:The campaign was regularly monitored on a weekly basis.
Irrelevant keywords were added to the Negative Keywords list to prevent wasted budget, while new, relevant keywords were added to improve performance.
Actions Planned for Next Month:
Keyword Optimization and Filtering:There are a large number of keywords in the search list, some of which are underperforming.
Next month, we will filter and remove the ineffective keywords to allocate more budget to high-performing ones, leading to an increase in leads and a more efficient campaign.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.