Client :
Me Spa
Monthly Maintenance Report | May 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
4K
IMPRESSIONS
70k
AVG.CPC
$1.4
CTR
5.77%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$5.7K
Campaign Performance | May
As outlined in the previous report, due to Google’s advertising policies, each headline was tested individually this month to identify any potential issues that could cause disapprovals. During May, the following headlines were sequentially added and tested. Fortunately, none of these headlines violated Google’s advertising guidelines, resulting in optimized ad delivery and improved quality scores for relevant keywords:
Massage near Orchard Rd
Massage Services Singapore
Massage and Spa Singapore
Massage Spa Nearby
Massage Spa Near Me
Massage Orchard
Spa Near Me
Massage Near Me
Book a Massage Near You Today
Massage Places Near Me
Certified Massage Services
Book Your Relaxing Massage
Since it was confirmed that these headlines did not trigger disapprovals, the focus for the upcoming month will shift towards individually reviewing meta descriptions to determine if they are contributing to any policy issues.
In addition, as part of the ongoing optimization process, search terms were reviewed regularly and irrelevant queries were systematically added to the negative keyword list to prevent budget waste. A selection of these terms includes:
[is massage]
[legit massage]
[massage sbfsg]
[シンガポール おすすめ マッサージ]
[pijat pria near me]
[spa with pool singapore]
[masajes cerca de mi]
[مركز مساج]
These actions ensure more targeted ad delivery, better budget utilization, and improved user engagement moving forward.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.