Client :
Me spa
Google Ads Report | October 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
2.09K
IMPRESSIONS
17.1K
AVG.CPC
$1.2
CTR
12.22%
AD OPTIMIZATION SCORE
92.9%
CAMPAIGN COST
$2.52K
Google Ads Campaign Report - October
Campaign Status:
A new campaign was launched with a manual CPC strategy. In October, the campaign underwent various optimizations, including testing different CPCs for keywords, revealing that the optimal CPC for your keywords is approximately $1.
Our goal this month was to increase the "Search Impression Share." Fortunately, we raised this metric to 32%, meaning your keywords appeared in 32% of user searches. Additionally, with further optimization, your ads ranked in the top 4 positions in 86% of impressions, improving the chances of clicks.
If you wish to further increase the Search Impression Share, you can raise the daily budget from $166 to $200, which may boost the impression share to around 40%. Otherwise, we can continue with the current budget and maintain the existing approach.
Actions Taken in October:
Weekly Review of Keywords: Removed irrelevant keywords such as top 10 massage in Singapore, Singapore spa list, massage s**** and body to body spa Singapore.
Addition of Relevant Keywords: Expanded the search keyword list by adding new relevant terms.
Optimization and Increase of CPC: Adjusted the cost per click (CPC) to achieve optimal results.
Next Month’s Plan:
In October, the "Microsoft Clarity" tool was installed on your website to analyze user behavior in the coming month, identifying site weaknesses to increase conversions. Last month, conversions did not meet expectations, indicating a need to improve the main landing page design. Next month, we will test a different landing page, and if it doesn’t achieve the desired conversion rate, we will design a new landing page.
Glossary:
CPC (Cost per Click): The cost paid for each click on your ad.
Search Impression Share: The percentage of searches in which your ad appeared.
Negative Keywords: Keywords for which you don’t want your ad to appear.
Conversion: The number of users who convert from visitors to customers.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.