Client :
Me Spa
Monthly Maintenance Report | February 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
3.78k
IMPRESSIONS
67.2K
AVG.CPC
$1.31
CTR
5.62%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$4.95K
Google Ads Campaign Performance Report
This month, we faced some ad approval challenges due to Google's strict policies regarding the massage industry. Despite these hurdles, we worked diligently to resolve disapprovals, optimize ad performance, and refine CPC strategies to maximize conversions and ensure consistent ad visibility.
Key Actions Taken:
Ad Disapproval Issues & AdjustmentsAfter resolving the initial ad disapproval issue, we attempted to optimize headlines to improve ad engagement and relevance.
However, due to Google's high sensitivity toward massage-related ads, the campaign was once again ad-limited, restricting its reach.
To prevent a complete halt in ad delivery, we had to remove some headline, ensuring that the campaign continued running without interruptions.
Asset Disapprovals & Compliance AdjustmentsSeveral ad assets were rejected by Google, even though they complied with standard advertising policies from our perspective.
To maintain ad delivery and prevent delays, we removed the disapproved assets and made necessary adjustments to align with Google’s policies.
CPC Optimization for Increased ConversionsAfter analyzing keyword performance and conversion trends, we optimized CPCs to maximize lead generation.
The CPC for the highest-converting keywords:[massage singapore]
[massage orchard]
was increased from $1 to $1.2 SGD to improve ad rank, increase impression share, and boost conversions.
Since these keywords have been generating strong conversion rates, this adjustment ensures that our ads remain competitive and maintain a strong presence in search results.
Next Steps & Strategic Focus
Continue monitoring Google’s policy enforcement to minimize the risk of future ad disapprovals and restrictions.
Track the impact of CPC adjustments and ensure that the increased bids translate into a higher number of quality conversions.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.