Client :
Me Spa
Monthly Maintenance Report | Sep 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
3.78K
IMPRESSIONS
66.9K
AVG.CPC
$1.43
CTR
5.65%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$5.4K
September Campaign Report
In September, we continued with the recovery strategy implemented in previous months to maintain a stable performance for the Google Ads campaign. Several new headlines and meta descriptions were added to strengthen ad relevance and improve Quality Score. Examples include:
Affordable Couple Massage
Located in Orchard Road, ME Spa
Additionally, we identified an issue with the logo asset, which was preventing it from displaying in the ads. This issue was resolved, and the logo is now properly showing to users.
To expand reach and improve CPC management, new search keywords were also added with an initial CPC of $1:
[massage centre near me]
[massage spa singapore]
[massage near me open now]
[spa]
Our plan for the upcoming month is to further optimize these keywords by gradually reducing their CPC to $0.90 while monitoring performance to ensure clicks remain consistent.
Furthermore, the search term reports were carefully monitored to identify irrelevant and non-English keywords that were triggering the ads unnecessarily. These terms were promptly added to the negative keyword list to protect the budget. Some examples include:
-[シンガポール スパ おすすめ]
-[シンガポール で マッサージ]
-[シンガポール マッサージ オーチャード]
-[массаж в сингапуре]
-[シンガポール massage]
-[soa nearby]
-[list of spa in singapore]
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.