Client :
Me Spa
Monthly Maintenance Report | March 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
3.43K
IMPRESSIONS
63.3K
AVG.CPC
$1.34
CTR
5.42%
AD OPTIMIZATION SCORE
100
CAMPAIGN COST
$4.59K
March Campaign Optimization Report
Headline Optimization Efforts
This month, our primary focus was on optimizing ad headlines, as we had to remove most of them in previous months due to Google’s policy restrictions. We attempted to implement new headlines twice, but both attempts were disapproved by Google, forcing us to remove them. The headlines we tested were:
Massage near Orchard Rd
Massage Services Singapore
Massage and Spa Singapore
Massage Spa Nearby
Massage Spa Near Me
Massage Orchard
Spa Near Me
Massage Near Me
Book a Massage Near You Today
Massage Places Near Me
Certified Massage Services
Book Your Relaxing Massage
In the upcoming month, we will gradually add these headlines one by one to determine which ones are being flagged by Google.
CPC Optimization & Cost Efficiency
In addition to headline testing, we also worked on CPC optimization. Last month, we reduced CPCs by 10%, from $1.00 to $0.90, for the following keywords, resulting in more clicks for the same budget:
[massage spa]
[massage therapy]
[full body massage]
[body massage]
[relaxing spa]
[wellness massage]
[hot oil massage]
[body massage spa]
Next Steps & Future Strategy
For the upcoming month, in addition to optimizing headlines, we plan to increase CPCs for high-converting keywords by 10% to 50%. This will help us capture more conversions and improve the campaign’s overall performance.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.