Client :
lily by lap
Monthly Maintenance Report | Aug 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
🌐 Website Report: Lily by LAP
Reporting Period: August 2025
📌 Overview
Lily by LAP is showing steady online growth, with strong authority, an expanding backlink profile, and increasing visibility for both branded and service-related queries. The website is gaining traction in competitive searches for bridal and prom dresses, making it a recognized destination for special occasion fashion in Vancouver and beyond.
✨ Executive Summary: Building Visibility in Bridal & Formalwear
With a healthy domain profile and search rankings for bridal boutiques, prom dresses, and graduation stores, Lily by LAP is aligning perfectly with customer search intent. The site is positioned to expand visibility further by strengthening content and keyword targeting around high-demand fashion queries.
🔗 Domain Strength & Backlink Profile
The site benefits from a solid backlink base and domain authority:
Authority Score: 14
Backlinks: 75
Referring Domains: 70
Distribution by Country: CA, US, UK
Domain Authority (DA): 9
Spam Score: 1%
👉 These results show trustworthy growth and international recognition, providing a strong platform for further SEO success.
📈 Organic Search Performance
The website is gaining visibility for both branded and product-related searches, highlighting its relevance in the bridal and prom dress market.
🔑 Top Queries
Lily by LAP ranks for a mix of brand-driven and high-intent queries:
“lyla lilly” – +2 (40 total impressions)
“prom dresses vancouver” – +73 (40 total impressions)
“lilys bridal” – +66 (590 total impressions)
“lily's bridal boutique” – +65 (70 total impressions)
“graduation dress store n…” – (query truncated, impressions available)
👉 These keywords highlight both brand recognition and competitive positioning in the local bridal and prom dress market.
⚙️ On-Page SEO & Technical SEO
SEO health remains positive and supportive of growth:
On-Page SEO: Service and product keywords are well-aligned with customer intent (bridal, prom, graduation).
Technical SEO: The site is secure, responsive, and indexed properly, ensuring a seamless user experience.
🏆 Key Achievements & Next Steps
Lily by LAP is building brand awareness and authority in a highly competitive fashion niche. To build on this success, we recommend:
Content Expansion: Add style guides and seasonal fashion blogs (e.g., “Top Prom Dress Trends in Vancouver” or “Choosing the Perfect Graduation Look”).
Local SEO Growth: Optimize for Vancouver-specific keywords to capture more regional bridal and prom dress searches.
Backlink Development: Partner with local event planners, fashion bloggers, and wedding sites to strengthen visibility.
👉 With these strategies, Lily by LAP can continue to grow as a leading boutique for bridal, prom, and graduation dresses in Vancouver.
SEO & ANALYTICS
DOMAIN AUTHORITY
9
LINKING ROOT DOMAINS
14
SPAM SCORE
1%
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.