Client :
lily by lap
Monthly Maintenance Report | Sep 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
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MOBILE VERSION
✔
SEO
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ENGINES & SCRIPTS
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🌐 Website Report: Lily by LAP
Reporting Period: September 2025
📌 Overview
Lily by LAP is steadily increasing its visibility, showing strong engagement for prom dresses, bridal gowns, and ball gowns. The website is capturing relevant traffic from prominent search terms, signaling that its targeted content strategy is paying off.
✨ Executive Summary
The website continues to perform well in competitive dress-related queries. With a strong Authority Score and backlink profile, Lily by LAP is gaining visibility for both local and national bridal and prom searches. The growing performance in key terms like “prom dresses Vancouver” and “ball gowns Sydney” highlights the effectiveness of the site's marketing strategy.
🔗 Domain Strength & Backlink Profile
The website maintains a healthy SEO foundation, supported by a strong backlink network:
Authority Score: 15
Backlinks: 73
Referring Domains: 70
Domain Authority (DA): 9
Spam Score: 1%
👉 These results demonstrate consistent trust and recognition within the bridal and formalwear industry, providing a solid base for continued growth.
🔑 Top Queries
Lily by LAP ranks well for high-volume, intent-based queries:
“ladivine” – +11 (5.4K volume, 0.20 CPC, 100% traffic share)
“prom dresses vancouver” – +73 (40 volume, 0.00 CPC, 0% traffic share)
“ball gowns sydney” – +89 (40 volume, 0.00 CPC, 0% traffic share)
“lily's bridal boutique” – +65 (70 volume, 1.89 CPC, 0% traffic share)
“prom dresses pittsburgh pa” – +95 (170 volume, 0.55 CPC, 0% traffic share)
👉 These queries show strong brand visibility and growing engagement for bridal and prom-related keywords.
📄 Content Engagement
Top visited queries reflect user interest in bridal and formalwear topics, indicating that the content strategy is resonating with searchers. As the site continues to expand, focusing on detailed product descriptions and bridal resources will help increase engagement:
Content related to prom dresses and ball gowns should continue to drive traffic.
⚙️ On-Page SEO & Technical SEO
The website’s on-page and technical SEO continues to perform well:
On-Page SEO: Key terms like “prom dresses”, “ball gowns”, and “bridal boutique” are well-integrated into the website's structure and content.
Technical SEO: The site is mobile-friendly, secure, and optimized for fast loading speeds.
🏆 Key Achievements & Next Steps
Lily by LAP is building strong momentum in the bridal and formalwear niche. To continue driving success, we recommend:
Content Expansion: Add more in-depth guides on wedding fashion, “Choosing the Perfect Prom Dress”, or “Ball Gown Trends for 2025” to attract more traffic.
Backlink Strategy: Focus on building backlinks from fashion influencers, bridal magazines, and formalwear blogs.
Local SEO: Strengthen local SEO by targeting region-specific terms (e.g., “best bridal boutique in [city]”) to capture more local searches.
👉 With these strategies, Lily by LAP will continue to solidify its presence in the bridal and prom dress industry, further growing its authority and visibility.
SEO & ANALYTICS
DOMAIN AUTHORITY
15
LINKING ROOT DOMAINS
9
SPAM SCORE
1%
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.