Client :
Lily by LAP
Monthly Maintenance Report | Dec 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Website Report: Lily by LAP
Reporting Period: December 2025
📌 Overview
Lily by LAP maintained a steady organic presence throughout December, with visibility driven by high-intent prom dress and formalwear searches. The website continues to serve as a destination for users seeking quality prom dresses across North America, particularly in Canada, the US, and India.
✨ Executive Summary
December reflected early-to-mid stage SEO traction for Lily by LAP. Keyword visibility is focused on location-specific and product-specific searches, confirming alignment with high-intent buyers.
With a clean backlink profile and low spam risk, the website has a solid foundation to expand search visibility and drive prospective customer engagement.
🔗 Domain Strength & Backlink Profile
Lily by LAP maintains a developing SEO profile:
Authority Score: 15
Backlinks: 85
Referring Domains: 76
Domain Authority (DA): 8
Spam Score: 1%
Distribution by Country: CA, IN, US
👉 These metrics reflect a trustworthy backlink profile with early international recognition and solid authority for a niche e-commerce site.
📈 Organic Search Performance
Click and impression data are currently unavailable due to analytics disconnection.
👉 Establishing full tracking will allow better measurement of visibility, engagement, and conversions.
🔑 Top Keywords
Based on SEMrush data, Lily by LAP is gaining traction for high-intent prom dress searches:
“prom dresses pensacola” — 110 impressions
“prom dress stores in new orleans” — 110 impressions
“expensive prom dresses” — 590 impressions
“prom dresses vancouver” — 40 impressions
“high quality prom dresses” — 90 impressions
👉 These keywords reflect interest in both local and premium prom dress offerings.
📄 Content Engagement
Without detailed page-level metrics, keyword trends suggest users are engaging with product and location-focused pages that match their search intent.
⚙️ On-Page SEO & Technical SEO
Lily by LAP maintains a solid technical foundation:
On-Page SEO: Pages are structured around product categories and location-specific keywords to support search discoverability.
Technical SEO: The website is accessible, mobile-friendly, and properly indexed, ensuring consistent performance across devices.
👉 Adding rich product descriptions, internal linking, and blog content about styling and trends can further improve engagement and SEO.
🏆 Key Achievements & Next Steps
December performance highlights early traction in product-specific search queries. To build momentum:
Expand Product and Location Content: Add detailed pages for more cities and prom dress categories to capture additional searches.
Develop Educational Content: Create style guides, prom tips, and trend posts to attract new visitors and boost engagement.
Reconnect Analytics: Restore full tracking to monitor clicks, impressions, and conversions.
👉 With a clean backlink profile and growing keyword presence, Lily by LAP is positioned to increase visibility, drive sales, and expand its market reach in the coming months.
SEO & ANALYTICS
DOMAIN AUTHORITY
8
LINKING ROOT DOMAINS
15
SPAM SCORE
1%
GOOGLE CLICKS
IMPRESSIONS
CTR
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GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.