Client :
Lily by LAP
Monthly Maintenance Report | Oct 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
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Website Report: Lily by LAP
Reporting Period: October 2025
📌 Overview
Lily by LAP continues to build a reputable online presence in the fashion and formalwear industry. With a strong authority score and steady backlink profile, the website shows growing visibility in competitive markets related to prom and bridal fashion.
✨ Executive Summary
In October, Lily by LAP maintained stable SEO performance across multiple regions, supported by a healthy domain authority and expanding backlink network. The site’s focus on high-intent fashion keywords such as prom dresses and bridal boutique demonstrates clear alignment with its target audience and potential for higher conversions through optimized content and product pages.
🔗 Domain Strength & Backlink Profile
Lily by LAP’s domain continues to show strength through consistent backlinks and solid trust metrics:
Authority Score: 15
Backlinks: 71
Referring Domains: 78
Distribution by Country: CA, AU, ES
Domain Authority (DA): 8
Spam Score: 1%
👉 These metrics highlight a reliable and credible domain foundation, signaling strong potential for ranking growth through targeted SEO and content strategies.
📈 Organic Search Performance
The website maintains stable visibility for location-based and product-specific searches. While the current rankings remain modest, Lily by LAP’s appearance across multiple international markets suggests growing brand recognition and search relevance.
🔑 Top Keywords
Lily by LAP’s keywords demonstrate engagement with audiences searching for prom and bridal fashion in different regions:
prom dresses vancouver – Position 73 | Volume: 40
ball gowns sydney – Position 89 | Volume: 40
lily's bridal boutique – Position 65 | Volume: 70
prom dresses pittsburgh pa – Position 95 | Volume: 170
prom dresses sioux city – Position 95 | Volume: 50
👉 These results indicate cross-regional search visibility, offering opportunities to refine location pages and product listings to capture more local traffic.
📄 Content Engagement
While detailed traffic data isn’t available, consistent keyword presence for city-specific queries suggests users are actively seeking Lily by LAP’s product offerings. Enhancing visual content, customer testimonials, and collection-based landing pages can further improve engagement and conversions.
⚙️ On-Page SEO & Technical SEO
On-Page SEO: Lily by LAP’s content aligns well with user intent. Further optimization of meta titles, product descriptions, and local keywords can boost ranking potential.
Technical SEO: The website performs well in terms of site health, structure, and indexing. Improving mobile responsiveness and optimizing image load speeds will enhance the shopping experience.
🏆 Key Achievements & Next Steps
Lily by LAP has established a solid digital foundation in a highly competitive niche. To continue improving visibility and sales, we recommend:
Local SEO Expansion: Create dedicated pages for each target location (e.g., Vancouver, Sydney, Pittsburgh) to strengthen local rankings.
Content Diversification: Add fashion blogs, styling tips, and trend articles to attract organic visitors.
Product Optimization: Use structured data and optimized descriptions to improve visibility in Google Shopping results.
👉 With a growing authority score and solid SEO structure, Lily by LAP is well-positioned to expand its reach and strengthen its brand presence across international markets.
SEO & ANALYTICS
DOMAIN AUTHORITY
8
LINKING ROOT DOMAINS
15
SPAM SCORE
1%
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.