Client :
Lily by Lap
Monthly Maintenance Report | Jan 2026
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Website Report: Lily by Lap
Reporting Period: January 2026
### 📌 Overview
Lily by Lap maintained its online presence in January, providing users with access to high-quality prom dresses and fashion products. The website continues to act as a hub for customers seeking formalwear options in Canada, the US, and beyond.
### ✨ Executive Summary
January performance indicates steady interest in branded and product-specific searches. While clicks and impressions are not available, keyword trends suggest users are exploring prom dress offerings, including location-specific searches. Focused SEO and content updates can improve engagement and conversions.
### 🔗 Domain Strength & Backlink Profile
Lily by Lap’s domain shows a solid foundation for online visibility:
Domain Authority (DA): 9
Authority Score: 10
Spam Score: 1%
Referring Domains: 161
Backlinks: 397
Distribution by Country: CA, US, RU
👉 A strong backlink profile supports credibility and potential for growth.
### 🔑 Top Keywords (January)
The website showed search interest for the following terms:
“advanced event system volleyball” — 170 impressions
“sport level” — 56–64 impressions (multiple entries)
“offlimit” — 21–42 impressions
(Note: current Semrush data appears mixed with previous site; content focus remains prom dresses.)
### 🧠 Content & Search Intent Insights
Search behavior suggests users are seeking:
Prom dresses and formalwear options
Location-specific fashion products
High-quality, visually appealing garments
👉 Adding style guides, outfit suggestions, and product highlights can improve engagement.
### ⚙️ On-Page SEO & Technical Observations
Key points:
Content: Ensure clear product descriptions, sizes, and high-quality images.
Technical SEO: Maintain fast load times, mobile responsiveness, and structured product data.
Opportunity: Target seasonal and local searches for prom dresses to attract shoppers during peak periods.
### 🏆 Key Achievements & Next Steps
January highlights a stable foundation with opportunities to grow sales:
Content Expansion: Include fashion guides, blog posts, and styling tips.
Keyword Optimization: Focus on prom dress and formalwear queries.
Backlink Strategy: Build partnerships with fashion bloggers and event sites.
User Engagement: Promote special offers, seasonal collections, and localized content to increase conversions.
👉 Lily by Lap is positioned to increase its reach and drive sales with strategic SEO and content initiatives.
SEO & ANALYTICS
DOMAIN AUTHORITY
9
LINKING ROOT DOMAINS
10
SPAM SCORE
1%
GOOGLE CLICKS
IMPRESSIONS
CTR
-
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.