Client :
Lily By Lap
Monthly Maintenance Report | April 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — April
Prepared by Adicator
Overview
This report outlines the website performance for Lily by Lap over the month of April. The report includes metrics on on-page SEO, domain authority, backlinks, clicks, impressions, and top countries visiting the site.
Performance Summary
On-Page SEO Score: 100
Authority Score (DA): 14
Spam Score: 1
Clicks: Data unavailable
Impressions: Data unavailable
The website achieved a perfect on-page SEO score of 100%, reflecting excellent optimization practices. The domain authority (DA) is moderate at 14, and the spam score remains low at 1, suggesting the website’s SEO health is strong. The most traffic is coming from Canada, the United States, and India.
Top Linking Pages
Lily by Lap has 17 backlinks from 17 linking domains. While this is a good start, there is room for expansion by acquiring more high-quality backlinks to further boost domain authority and website visibility.
Recommendations for Next Month
Backlink Building: Focus on increasing the number and quality of backlinks by targeting beauty, skincare, and lifestyle blogs that align with the brand’s niche.
Content Optimization: With a perfect on-page score, ensure that content remains aligned with user intent and industry trends. Consider expanding blog content and updating product descriptions.
Authority Growth: Collaborate with influencers and industry leaders in beauty and skincare to boost domain authority and create trust signals for SEO.
Performance Monitoring: Set up detailed tracking of clicks and impressions to identify which content is driving the most traffic and adjust strategies accordingly.
Glossary of Terms
On-Page SEO Score: A measure of how well the website’s pages are optimized for search engines, covering elements like keywords, meta tags, and page speed.
Authority Score (DA): An overall score that predicts how well a domain is likely to perform in search rankings based on backlink quality, trust signals, and other factors.
Spam Score: The likelihood that a website could be penalized or deemed suspicious based on factors like low-quality backlinks or suspicious activity.
Backlinks: Links from external websites pointing to Lily by Lap, improving SEO authority.
Linking Domains: The number of unique domains that contain backlinks to Lily by Lap.
Clicks: The number of times users clicked on the website’s link after seeing it in search results.
Impressions: The number of times the website’s pages appeared in search engine results (regardless of whether they were clicked).
SEO & ANALYTICS
DOMAIN AUTHORITY
11
LINKING ROOT DOMAINS
15
SPAM SCORE
1%
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.