Client :
Lily by L.A.P.
Monthly Maintenance Report | Nov 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
🌐 Website Report: Lily by L.A.P.
Reporting Period: November 2025
📌 Overview
Lily by L.A.P. continues to build visibility within the competitive formalwear and prom dress market. Although click and impression data was not available this month, strong keyword rankings across multiple locations indicate early traction for both geographic and product-driven searches. The brand is steadily developing recognition among shoppers seeking high-quality prom and formalwear options across North America.
✨ Executive Summary
The website maintains a solid authority score and a clean SEO profile, supported by reliable backlink sources from Canada, the UK, and the United States. Emerging rankings for regional prom dress searches reveal growing visibility in key markets. With expanded content and optimized product category pages, Lily by L.A.P. is positioned to continue strengthening its presence in the formalwear landscape.
🔗 Domain Strength & Backlink Profile
Current domain metrics reflect a stable and trustworthy foundation:
Authority Score: 15
Domain Authority (DA): 8
Backlinks: 78
Referring Domains: 71
Spam Score: 1%
Distribution by Country: CA, UK, US
👉 These indicators show the site is building a healthy and diverse backlink footprint, supporting long-term growth potential.
🔑 Top Queries
This month’s ranking keywords highlight a mix of commercial and location-specific search intent—both valuable for prom and formalwear shoppers:
“prom dress stores in new orleans” — Position 65, Volume 110
“expensive prom dresses” — Position 78, Volume 590
“prom dresses vancouver” — Position 73, Volume 40
“dresses in fresno” — Position 86, Volume 90
“snowball dresses long” — Position 64, Volume 40
👉 These terms signal broad interest across multiple geographic markets and strong commercial intent for premium dress shopping.
📄 Content Engagement
Based on keyword trends, users are likely engaging with core product pages and location-aligned dress categories. Expanding geographically targeted content (e.g., prom trends by city or state) could help improve rankings for the queries already showing momentum.
⚙️ On-Page SEO & Technical SEO
On-Page SEO:
The site shows early strength in commercial search categories. Enhancing product descriptions, adding location-specific landing pages, and expanding long-form prom guides can improve topical authority.
Technical SEO:
A low spam score and manageable backlink profile indicate a healthy website. Ensuring fast load times and mobile optimization—critical for fashion shoppers—will support future growth.
🏆 Key Achievements & Next Steps
Lily by L.A.P. is gaining traction across valuable prom and formalwear searches. To continue momentum, we recommend:
Location-Based Optimization: Create dedicated pages targeting prom dress shoppers in key cities already appearing in search (e.g., Vancouver, Fresno, New Orleans).
Content Expansion: Develop trend guides, sizing resources, and style recommendations to capture more informational queries.
Keyword Growth: Strengthen content around high-volume terms like “expensive prom dresses” to improve ranking competitiveness.
Authority Building: Seek backlinks from fashion bloggers, prom trend publications, and local event resources.
👉 With strategic content development and strengthened location targeting, Lily by L.A.P. is well-positioned to elevate its visibility and attract more high-intent shoppers across North America.
SEO & ANALYTICS
DOMAIN AUTHORITY
8
LINKING ROOT DOMAINS
15
SPAM SCORE
1%
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.