Client :
Kate Newby Counselling
Monthly Maintenance Report | Nov 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
🌐 Website Report: Kate Newby Counselling
Reporting Period: November 2025
📌 Overview
Kate Newby Counselling saw steady search visibility in November, with impressions reflecting early but meaningful engagement from users seeking therapeutic support and practitioner-specific information. While overall traffic remains modest, the site continues to attract individuals searching for counselling modalities and mental-health guidance.
✨ Executive Summary
The website maintains a clean SEO profile supported by a low spam score and consistent referring domains. Growth in branded and therapy-related keyword searches shows increasing awareness of Kate Newby’s services. With continued development of supportive content and stronger interlinking between therapy pages, the site is well-positioned to expand its visibility within the counselling and mental-wellness space.
🔗 Domain Strength & Backlink Profile
Current domain metrics demonstrate a trustworthy foundation with stable external references:
Authority Score: 2
Domain Authority (DA): 3
Backlinks: 91
Referring Domains: 65
Spam Score: 1%
Distribution by Country: CA, US
👉 A clean technical footprint and diverse domain origins support long-term SEO health.
📈 Organic Search Performance
Impressions: 56
Clicks: 3
👉 Engagement reflects early-stage visibility within mental-health search categories, offering room for growth through targeted content enhancements.
🔑 Top Queries
Search performance this month centers on therapy methods and branded discovery:
“pct counseling” — +2 (2 total impressions)
“kate newby” — +1 (1 total impression)
👉 These terms suggest increasing interest in both the practitioner and specialized counselling approaches.
📄 Top Pages This Month
The most visited pages reflect strong demand for therapeutic guidance and modality explanations:
Anxiety Empowerment: Reclaiming Your Life One Step at a Time
Acceptance and Commitment Therapy (ACT)
Cognitive Behavioural Therapy (CBT)
👉 These pages demonstrate user preference for actionable mental-health insights and therapy-specific education.
⚙️ On-Page SEO & Technical SEO
On-Page SEO:
Therapy pages show strong relevance to user intent. Additional internal links between blog posts and service descriptions can improve engagement and help users navigate to the support they need.
Technical SEO:
The site benefits from a stable structure, low spam score, and good mobile accessibility. Ensuring optimized headings and schema markup for services will further support discoverability.
🏆 Key Achievements & Next Steps
Kate Newby Counselling continues to build visibility around focused therapeutic topics. To support continued growth, we recommend:
Content Expansion: Create additional blogs addressing common mental-health concerns, coping strategies, and therapy explanations.
Internal Linking: Strengthen pathways between therapy pages, articles, and the contact page to improve user flow.
Keyword Optimization: Expand content around counselling modalities such as ACT, CBT, and person-centred therapy to build topical authority.
Authority Building: Acquire backlinks from mental-health directories, wellness blogs, and local community resources.
👉 With consistent educational content and enhanced interlinking, Kate Newby Counselling is well-positioned to continue increasing its presence within the mental-wellness community.
SEO & ANALYTICS
DOMAIN AUTHORITY
3
LINKING ROOT DOMAINS
2
SPAM SCORE
1%
GOOGLE CLICKS
3
IMPRESSIONS
56
CTR
5.35%
GOOGLE ADS CAMPAIGN
CLICKS
79
IMPRESSIONS
724
AVG.CPC
$5.94
CTR
10.91%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$469
Actions Completed on the Campaign During November:
This month, our main focus was shifting your campaign strategy from Manual CPC to Maximize Clicks. The goal was to reduce the average cost-per-click (CPC) while maintaining the previous level of clicks. After implementing this change, we successfully lowered the average CPC from approximately $7 to $5, reflecting strong and efficient campaign performance.
Additionally, several irrelevant search terms were identified and added to the negative keywords list to prevent wasted spend. The terms added this month include:
help websites for mental health
is there online therapy
mental health chat online
mental health help websites
talk to a counsellor
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.