Client :
Kate Newby Counselling
Monthly Maintenance Report | Aug 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
🌐 Website Report: Kate Newby Counselling
Reporting Period: August 2025
📌 Overview
Kate Newby Counselling is continuing to build its online presence, with impressions and clicks reflecting early visibility in both brand-related and service-specific searches. With a healthy backlink profile and trustworthy SEO foundation, the site has a strong base to expand its reach in the counselling and mental health space.
✨ Executive Summary: Establishing Brand Recognition
The website is beginning to gain traction with brand searches and counselling-related terms, showing that clients are actively looking for Kate Newby’s services. With steady backlink growth and a safe domain profile, the site is positioned to expand into higher-volume keywords related to counselling services and mental health support.
🔗 Domain Strength & Backlink Profile
The site demonstrates a solid SEO foundation with safe growth signals:
Authority Score: 2
Backlinks: 87
Referring Domains: 63
Distribution by Country: US, UK
Domain Authority (DA): 3
Spam Score: 1%
👉 These results show trustworthy growth and international reach, laying the groundwork for stronger authority.
📈 Organic Search Performance
The site is gaining initial traction in organic visibility:
Impressions: 48
Clicks: 6
Click-Through Rate (CTR): 12.5%
👉 While impressions are still modest, the high CTR indicates strong relevance when users find the site in search results.
🔑 Top Queries
Kate Newby Counselling is appearing for brand-specific and counselling-related terms:
“kate newby” – +2 (3 total impressions)
“pct counselling” – +2 (2 total impressions)
“counselling for life transitions” – +1 (1 total impression)
“counselling with kate” – +1 (1 total impression)
“sfbt” – +1 (1 total impression)
👉 These queries highlight early recognition in brand and therapy-specific searches, with clear opportunities to grow into broader counselling terms.
📄 Content Engagement
Top pages this month include:
👉 This shows users are interested in learning more about Kate and her approach, reinforcing the importance of clear, personal branding.
⚙️ On-Page SEO & Technical SEO
SEO performance is healthy and supportive of growth:
On-Page SEO: Branding and counselling-related keywords are beginning to appear, but content expansion is needed to capture more searches.
Technical SEO: The site is secure, mobile-friendly, and properly indexed.
🏆 Key Achievements & Next Steps
Kate Newby Counselling is gaining early traction online and has strong potential to grow visibility. To build on this momentum, we recommend:
Content Expansion: Publish blogs on counselling methods (e.g., PCT, SFBT) and topics like “navigating life transitions”.
Keyword Growth: Target local and service-based terms (e.g., “counselling in [location]”) to reach more potential clients.
Backlink Development: Partner with wellness blogs, local directories, and mental health organizations for additional backlinks.
👉 With these efforts, Kate Newby Counselling can expand beyond brand recognition and grow into a trusted, visible resource for counselling and mental health support.
SEO & ANALYTICS
DOMAIN AUTHORITY
3
LINKING ROOT DOMAINS
2
SPAM SCORE
1%
GOOGLE CLICKS
6
IMPRESSIONS
48
CTR
12.5%
GOOGLE ADS CAMPAIGN
CLICKS
110
IMPRESSIONS
1.9K
AVG.CPC
$4.57
CTR
4.67%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$514
Tasks Completed in August
On July 22, your campaign was launched with a daily budget of $17, including two ad groups named lgbt and counselling. The campaign started with a manual CPC bidding strategy, set at $3 per keyword. However, as competitors increased their CPCs, impressions were not translating into clicks. To remain competitive and secure at least a minimum level of clicks, we gradually raised CPC first to $4 and later to $7.
Throughout August, the campaign was monitored on a daily basis. As is common when starting new Google Ads campaigns, some irrelevant keywords began receiving impressions. To avoid wasted spend and prevent ads from being triggered by unrelated searches, all such terms were immediately added to the negative keyword list. Some examples include:
24 7 online chat helpline free
alternatives to better help
anxiety online chat
bark counselling
betterhelp india
our ritual couples therapyIn addition to refining negative keywords, new keywords were added to the campaign in order to expand reach and capture more qualified clicks. These include:
online counseling
online counselling alberta
remote counsellor
virtual counselling bc
virtual counselling ontario
online christian counselling
Planned Actions for the Coming Month
Expand the keyword list further to capture more relevant searches.
Add additional negative keywords to filter out irrelevant traffic.
Improve ad headlines to enhance CTR and engagement.
Work on improving Quality Scores to help reduce CPC and optimize budget efficiency.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.