Client :
Kate Newby Counselling
Monthly Maintenance Report | Jan 2026
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Website Report: Kate Newby Counselling
Reporting Period: January 2026
### 📌 Overview
Kate Newby Counselling continues to offer accessible mental health services, with a focus on therapy approaches such as cognitive behavioural and person-centred methods. The website serves as an entry point for potential clients seeking professional guidance in Canada, the US, and Australia.
### ✨ Executive Summary
In January, the website maintained a modest but consistent level of engagement. With clicks and impressions remaining low, there is an opportunity to increase visibility through content that highlights therapy offerings, client benefits, and evidence-based practices. Targeted keyword optimization can help reach individuals seeking counselling services online.
### 🔗 Domain Strength & Backlink Profile
Kate Newby Counselling shows a foundational online presence:
Domain Authority (DA): 3
Authority Score: 2
Spam Score: 1%
Referring Domains: 92
Backlinks: 136
Distribution by Country: CA, US, AU
👉 The backlink profile is healthy, reflecting trustworthiness while offering room for growth through professional directories and mental health partnerships.
### 📈 Organic Search Performance
Clicks: 3
Impressions: 119
👉 While traffic is currently low, targeted content and local SEO can improve search visibility.
### 🔑 Top Keywords (January)
“kate counselling” — 3 impressions
“kathryn newby” — 1 impression
“katie newby” — 1 impression
👉 Current searches indicate brand recognition is primarily driving traffic. Expanding keyword coverage around therapy services could attract new clients.
### 📄 Top Pages Visited (January)
👉 Visitors are engaging most with service pages and educational blog content, suggesting an interest in learning about therapy approaches.
### ⚙️ On-Page SEO & Technical Observations
Content: Service pages are informative but could benefit from additional local SEO elements.
Technical SEO: Site loads quickly and navigation is straightforward.
Opportunity: Adding structured FAQ sections and testimonials can boost engagement and search rankings.
### 🏆 Key Achievements & Next Steps
Enhance Local SEO: Optimize pages for “counselling services in [City/Region]” to attract local clients.
Content Expansion: Publish blogs on therapy benefits, coping strategies, and client success stories.
Backlink Strategy: Partner with mental health directories and community organizations.
Engagement: Encourage newsletter subscriptions and inquiries via clear CTAs.
👉 With consistent content updates and local SEO focus, Kate Newby Counselling can steadily increase visibility and attract new clients in North America and Australia.
SEO & ANALYTICS
DOMAIN AUTHORITY
3
LINKING ROOT DOMAINS
2
SPAM SCORE
1%
GOOGLE CLICKS
3
IMPRESSIONS
119
CTR
2.5%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.