Client :
Kate Newby Counselling
Monthly Maintenance Report | Oct 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Website Report: Kate Newby Counselling
Reporting Period: October 2025
📌 Overview
Kate Newby Counselling is in the early stages of building its online presence, showing initial signs of organic visibility and audience engagement. With a clean SEO profile and solid professional foundation, the site is well-positioned for future growth.
✨ Executive Summary
Although traffic is still modest, Kate Newby Counselling has established a reliable domain base and is beginning to gain traction. With targeted content and optimized local search efforts, the website has strong potential to grow its visibility among individuals seeking trauma-informed counselling and life-transition support.
🔗 Domain Strength & Backlink Profile
Authority Score: 2
Backlinks: 62
Referring Domains: 86
Distribution by Country: AU, CA, ES
Domain Authority (DA): 3
Spam Score: 1%
👉 These figures indicate a clean and credible starting point, though substantial backlink growth and domain authority improvement are required for stronger competitive visibility.
📈 Organic Search Performance
Impressions: 57
Clicks: 4
👉 While still early days for organic traffic, every click represents an opportunity to refine messaging, optimize landing pages, and increase user engagement.
🔑 Top Keywords
“newby” – 1 impression
👉 Currently, keyword visibility is extremely limited. To accelerate growth, we recommend targeting high-intent phrases aligned with services offered, such as:
“trauma-informed counsellor Calgary”
“online counselling grief & loss Canada”
“somatic informed practice counselling session”
📄 Content Engagement
Top visited pages for the month:
https://www.katenewbycounselling.com/somatic-informedpractice
👉 These pages reflect interest in the brand and therapeutic offering. Enhancing them with clear calls-to-action and value statements will help convert visitors into consultations.
⚙️ On-Page SEO & Technical SEO
On-Page SEO: The website has a clear professional focus. To boost performance: refine meta titles/descriptions with target keywords; add internal links between services and blog content; amplify the “somatic informed practice” page with FAQs and benefits.
Technical SEO: The low spam score is a good sign. Focus next on improving mobile load speeds, enabling structured data (e.g., for services), and ensuring secure HTTPS across all pages.
🏆 Key Achievements & Next Steps
Achievements:
Established a clean domain with zero spam risk.
Achieved first organic clicks and impressions.
Clear service pages with professional focus in counselling and somatics.
Recommended Next Steps:
Content Strategy: Develop blog posts or resources around grief, anxiety, trauma recovery, life transitions, and somatic practice to capture broader search intent.
Local SEO Optimization: Target location-based keywords (e.g., Calgary, Canada, online sessions) and ensure listing in relevant counselling directories.
Backlink Growth: Reach out to mental-health blogs, counselling associations, and wellness platforms for guest posts or directory inclusion to build authority.
👉 With consistent content, optimization and outreach, Kate Newby Counselling is poised to increase visibility and build a more robust online presence in coming months.
SEO & ANALYTICS
DOMAIN AUTHORITY
3
LINKING ROOT DOMAINS
2
SPAM SCORE
1%
GOOGLE CLICKS
4
IMPRESSIONS
57
CTR
7%
GOOGLE ADS CAMPAIGN
CLICKS
75
IMPRESSIONS
1.25K
AVG.CPC
$6.61
CTR
%5.99
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$496
October Campaign Actions
During October, several updates and optimizations were implemented to enhance the performance and visibility of your Google Ads campaign.
1. Keyword Expansion
The following keywords were added to the search campaign to increase ad visibility and allow for better CPC management:
[lgbt couples counselling]
[online therapy bc]
[virtual therapy canada]
[remote counselling]
These keywords were selected due to their high search impression potential, which increases the likelihood of generating more relevant clicks.
2. Negative Keyword Optimization
To maintain relevance and prevent wasted spend, several unrelated search terms were identified and added to the negative keyword list:
[anxiety help online chat]
[chat therapy]
[chat with counselor]
[counseling chat]
[how to find a therapist online]
[is there an online psychologist]
3. Ad Copy Improvement
Two new headlines were added to the ads to improve Quality Score and overall ad performance. These new variations aim to strengthen ad relevance and increase CTR.
4. Recommendation
Given your current limited daily budget and the fact that the average CPC in your industry is around $7, the campaign currently receives approximately 80 clicks per month, which is relatively low for generating leads.
To improve lead volume and campaign performance, we strongly recommend doubling the daily budget to ensure broader reach and increased conversions.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.