Client :
Kate Newby Counselling
Monthly Maintenance Report | Dec 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
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ENGINES & SCRIPTS
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Website Report: Kate Newby Counselling
Reporting Period: December 2025
📌 Overview
Kate Newby Counselling maintained an early-stage organic presence throughout December, with visibility focused on branded and service-specific searches. The website serves as a key resource for individuals seeking counselling and emotional support services in Canada and the US.
✨ Executive Summary
December reflected foundational SEO activity for Kate Newby Counselling. Visibility is concentrated on branded searches and counselling-related queries, indicating early awareness among target users.
With a clean backlink profile and low spam risk, the website is positioned to expand its reach through content development and search optimization.
🔗 Domain Strength & Backlink Profile
Kate Newby Counselling maintains a developing SEO foundation:
Authority Score: 2
Backlinks: 110
Referring Domains: 74
Domain Authority (DA): 3
Spam Score: 1%
Distribution by Country: CA, US
👉 These metrics reflect a trustworthy backlink profile and a solid foundation for early-stage growth.
📈 Organic Search Performance
In December, the website generated 138 impressions and 6 clicks.
This reflects early-stage engagement for branded and counselling-focused searches.
👉 Continued content optimization and keyword targeting can improve visibility and click-through rates.
🔑 Top Keywords
Kate Newby Counselling is gaining visibility for branded and counselling-related searches:
“kate identity” — +19 (19 total impressions)
“alberta newby” — +6 (10 total impressions)
“kate bequest life change condition” — +2 (2 total impressions)
“newby” — +2 (2 total impressions)
“pct counselling” — +1 (1 total impression)
👉 These keywords indicate growing recognition of the brand and counselling services.
📄 Content Engagement
Top-performing pages this month highlight user interest in personal identity, emotional balance, and counselling services:
Identity Page
Finding Your Anchor: Tools for Emotional Balance
Homepage / Main Services Page
👉 Users are primarily engaging with content that introduces the counsellor’s approach and provides tools for emotional well-being.
⚙️ On-Page SEO & Technical SEO
Kate Newby Counselling maintains a solid technical and on-page SEO structure:
On-Page SEO: Pages are aligned with brand and service-focused keywords, supporting discoverability.
Technical SEO: The website is accessible, mobile-friendly, and properly indexed, ensuring reliable performance across devices.
👉 Expanding internal linking and adding content around counselling approaches, tools, and case studies can further improve engagement and visibility.
🏆 Key Achievements & Next Steps
December results highlight early-stage visibility and growing brand recognition. To build momentum:
Expand Service Content: Add detailed pages on specific counselling services, approaches, and outcomes.
Strengthen Brand Pages: Include client resources, testimonials, and guides to improve trust signals.
Reconnect Analytics: Restore full tracking to measure clicks, impressions, and user behaviour.
👉 With clean SEO fundamentals and early-stage keyword traction, Kate Newby Counselling is well-positioned to grow organic discovery and attract clients in the coming months.
SEO & ANALYTICS
DOMAIN AUTHORITY
3
LINKING ROOT DOMAINS
2
SPAM SCORE
1%
GOOGLE CLICKS
6
IMPRESSIONS
138
CTR
4.3%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.