Client :
Kate New by Counselling
Monthly Maintenance Report | Sep 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
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ENGINES & SCRIPTS
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🌐 Website Report: Kate Newby Counselling
Reporting Period: September 2025
📌 Overview
Kate Newby Counselling has made consistent progress in its online presence, with steady performance across a range of therapeutic keywords. Although the impressions and clicks are modest, the website is gradually increasing its visibility for specialized therapy services like trauma-informed care and personal growth counselling.
✨ Executive Summary
The site has seen modest engagement in terms of impressions and clicks, with targeted users searching for specific therapy services. The growing backlink profile and modest authority score demonstrate a healthy foundation, and with continued content development and SEO strategies, the website has strong potential to expand its reach.
🔗 Domain Strength & Backlink Profile
The website’s SEO profile is solid, with a growing number of backlinks and referring domains:
Authority Score: 2
Backlinks: 91
Referring Domains: 64
Domain Authority (DA): 3
Spam Score: 1%
👉 These results reflect organic growth, with room for further link-building efforts and authority expansion.
📈 Organic Search Performance
The website continues to gain steady impressions, with increased visibility in therapeutic-related searches:
Impressions: 53
Clicks: 6
Click-Through Rate (CTR): 11.3%
👉 Although impressions are still relatively low, the high CTR indicates strong content relevance for users searching for therapy services.
🔑 Top Queries
Kate Newby Counselling is ranking for a mix of specialized therapy terms:
“sfbt” – +6 (7 total impressions)
“trauma-informed care” – +1 (1 total impression)
“calm the chaos counselling” – +1 (1 total impression)
“grief and personal growth” – +1 (1 total impression)
“personal growth counselling” – +1 (1 total impression)
👉 These queries reflect growing recognition for specialized counselling services, with personal growth and trauma-informed care emerging as key areas of interest.
📄 Content Engagement
The top pages reflect strong user engagement with therapy approaches and content focused on personal development:
👉 These pages show that users are actively engaging with content about therapy approaches and tools for emotional well-being, reinforcing the effectiveness of the current content strategy.
⚙️ On-Page SEO & Technical SEO
Kate Newby Counselling’s SEO performance is solid and supports further growth:
On-Page SEO: Content and keyword integration around therapy services is effective but could be expanded for broader reach.
Technical SEO: The site is mobile-optimized, secure, and well-indexed, providing a seamless experience for visitors.
🏆 Key Achievements & Next Steps
Kate Newby Counselling is gaining momentum with its online presence and specialized therapy services. To expand reach, we recommend:
Content Expansion: Add blog posts about common therapy concerns, such as “how therapy can aid personal growth” or “benefits of trauma-informed care”.
Backlink Growth: Collaborate with mental health blogs, wellness websites, and educational platforms to increase referring domains.
Local SEO: Optimize for location-based search terms (e.g., “therapy services in [city]”) to attract nearby clients.
👉 With these strategies, Kate Newby Counselling will continue to grow as a trusted resource for therapy and personal growth services.
SEO & ANALYTICS
DOMAIN AUTHORITY
3
LINKING ROOT DOMAINS
2
SPAM SCORE
1%
GOOGLE CLICKS
6
IMPRESSIONS
53
CTR
11.3%
GOOGLE ADS CAMPAIGN
CLICKS
80
IMPRESSIONS
910
AVG.CPC
$6.52
CTR
8.79%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$522
Campaign Activities – September
Based on the report provided last month, the plan was to add new keywords identified from the search term reports. Accordingly, the following keywords were added to the campaign’s search keyword list to increase visibility and allow better CPC management:
[queer couples counselling]
[online therapy bc]
[virtual therapy canada]
[remote counselling]
At the same time, irrelevant search terms were added to the negative keyword list to prevent ads from being triggered by non-targeted traffic. These include:
[online psikolog]
[online therapy near me]
[lgbt couples therapy near me]
[lgbtq counselors near me]
[psychologist lgbtq near me]
[therapist specializing in lgbtq near me]
Additionally, two new headlines were added to the ads to improve Quality Score for the targeted keywords:
Online Relationship Counseling
Remote Counsellor For You
Recommendation:
Last month, we increased CPC by $1 to try to improve CTR. However, due to the limited daily budget of $17, the CTR did not change significantly. To improve campaign performance and generate more clicks, we recommend increasing your daily budget to $30. Otherwise, the likelihood of acquiring leads under the current budget remains low.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.