Monthly Maintenance Report — May

Prepared by Adicator

1. Overview

This month marks promising initial traction for Kate Newby Counselling’s online presence. While still in early stages of organic growth, performance metrics show significant momentum—particularly in search impressions and topically relevant queries—demonstrating that the site is gaining recognition for its core therapeutic themes.

2. Website Authority & Backlink Profile

• Linking Domains: 7 unique domains are now pointing to the site, establishing a foundational level of trust and credibility in the digital space.

• Domain Authority: Currently at 1. While low, this is typical for newer sites and provides a clear runway for future growth through strategic backlinking and content optimization.

• Spam Score: Just 1%, indicating a clean and high-quality link profile with minimal risk.

• Backlinks: A total of 58 backlinks are contributing positively to the site’s domain metrics.

3. Traffic and Search Metrics

• Authority Score: Increased to 2, indicating early signals of strengthening SEO foundation.

• Organic Search Traffic: No traffic yet recorded—but this is not uncommon for emerging domains. The encouraging rise in impressions and clicks indicates visibility is beginning to convert.

• Paid Search Traffic: None at this stage, allowing all focus to remain on sustainable organic growth.

• Traffic Distribution: 100% of impressions currently fall under the “Worldwide” category, with Ireland specifically tagged but not yet showing measurable traffic. This suggests indexing has begun in targeted regions.

4. Search Impressions & Clicks

• Total Impressions: 87, up by a strong 190% compared to the previous period—an encouraging signal of keyword indexing and exposure.

• Clicks: 2 clicks, a 100% increase, showing early engagement from relevant users.

5. Top Performing Queries

The following keywords are gaining traction and are well-aligned with the site's services:

• sfbt — 31 impressions (+29)

• solution-focused brief therapy — 24 impressions (+24)

• solution focused brief therapy — 15 impressions (+15)

• brief solution focused therapy — 2 impressions (+2)

These increases reflect growing interest and relevance around the Solution-Focused Brief Therapy niche.

6. Top Performing Pages

Pages contributing the most visibility this month:

• /solution-focusedbrieftherapy — 74 impressions (+74): A core page that is emerging as the primary traffic driver.

• /aboutus — 4 impressions (+4): Shows early interest in learning about the practitioner and ethos.

• /cognitivebehaviouraltherapy — 1 impression (+1): A third page beginning to show presence.

7. Recommendations & Next Steps

• Capitalize on Early Keyword Momentum: Continue optimizing around terms such as “solution-focused brief therapy” and its variations, which are clearly resonating.

• Build Authority Through Content: Consider developing supporting blog posts or guides targeting SFBT-related keywords to increase topical authority.

• Strengthen the Link Profile: Aim to acquire more quality backlinks from relevant domains (e.g., mental health directories, academic articles, or therapy blogs).

• Improve Local SEO: Target Irish regional queries with location-specific metadata and content.

• Monitor Conversions: Set up Google Analytics and Goals to track leads or appointment requests once traffic begins to scale.

8. Glossary of Terms

• Domain Authority (DA): Predicts how well a website will rank; 1–100 scale.

• Spam Score: Reflects likelihood of low-quality links; lower is better.

• Organic Search Traffic: Visitors from unpaid search engine results.

• Impressions: Times your site appeared in search results.

• Clicks: Actual visits to your site from search results.

• Backlinks: External websites linking to your pages.

• Keywords: Phrases people use on search engines, essential for SEO targeting.