Monthly Website Performance Report: Kate Newby Counselling

Reporting Period: June 2025

1. Executive Summary

This month's report for Kate Newby Counselling (katenewbycounselling.com) indicates an initial online presence. Your website currently holds an Authority Score of 0 and a Domain Authority of 1, with no backlinks or referring domains. While organic search traffic and keywords are currently at zero (based on available data), we are seeing 55 impressions and 3 clicks. This signifies initial visibility in search results and very early user engagement, though on a limited basis. The immediate focus should be on establishing foundational SEO elements and expanding relevant content to build discoverability and connect with potential clients more effectively.

2. Overall Performance Summary

Kate Newby Counselling's website is in the earliest stages of developing its digital footprint through organic search, now showing nascent activity. We are seeing 55 impressions and 3 clicks, which means the website has begun to appear in search results for some queries and has attracted a few initial visits. While direct organic traffic and keyword rankings remain at zero (based on available data), this initial visibility is a positive first step. Building a stronger online presence from this point will require dedicated efforts in foundational SEO, creating specialized content related to counselling, and strategic outreach for local link building.

3. Detailed Performance Metrics

This section breaks down the specific data points that reflect your website's health and how well it is performing in search engines.

• Impressions:
  Current: 55
  Explanation: Impressions signify the number of times your website's content appeared in search results. Achieving 55 impressions indicates initial visibility, meaning your website is starting to appear for some user searches, though on a very limited basis.

• Clicks:
  Current: 3
  Explanation: Clicks represent the number of times users clicked on your website's link from the search results to visit your pages. A count of 3 clicks indicates that these impressions have led to initial direct visits from search engines, demonstrating early user interest.

• Organic Search Traffic:
  Current: 0
  Keywords Ranked: 0
  Explanation: Organic search traffic refers to visitors who arrived at your website by clicking on unpaid search results. Currently, there is no reported organic traffic and no keywords being ranked, which means the website's visibility is very nascent. (Note: There can sometimes be discrepancies between "clicks" reported by search engines and "organic traffic" reported by analytics tools, but the presence of clicks is a positive sign of search engine interaction.)

• Authority Score (AS):
  Current: 0
  Explanation: Your Authority Score is a comprehensive metric that estimates your website's overall influence and strength within your industry, as perceived by search engines. A score of 0 indicates a brand new or unestablished online authority.

• Backlinks & Referring Domains:
  Total Backlinks: 0
  Referring Domains: 0
  Explanation: Backlinks are links from other websites pointing to yours, acting as "votes of confidence" for your content. Having 0 backlinks from 0 unique referring domains means your site has not yet gained external validation. Building a backlink profile is crucial for improving credibility and search engine ranking.

• Domain Authority (DA):
  Current: 1
  Explanation: Domain Authority (DA) is a search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). A DA of 1 is the lowest possible score, indicating a very new website with significant potential for growth.

• Spam Score:
  Current: 1%
  Explanation: This score indicates the percentage of linking sites that have characteristics of spammy or low-quality websites. An exceptionally low 1% Spam Score is excellent, as it indicates that your website is not associated with any harmful or low-quality links.

4. Content & Keyword Highlights

This section details the specific search queries users are making and which of your pages are gaining initial visibility in search results.

• Top Performing Queries (What People Are Searching For):Your website is beginning to appear for specific and relevant search terms. These queries indicate the initial areas where your content is being discovered:
  "life transitions counseling": 11 impressions
  "goals of solution focused therapy": 3 impressions
  "ipt counselling": 2 impressions
  "pct therapy": 2 impressions
  "interpersonal counselling": 1 impression
  Insight: These keywords are highly relevant to counselling services, particularly specialized therapeutic approaches and life events. This shows that your website is starting to be matched with specific, niche search intents.

• Top Performing Pages (What Content is Being Seen):The following pages on your website are appearing in search results, indicating initial relevance to user queries:
  https://www.katenewbycounselling.com/lifetransitions
https://www.katenewbycounselling.com/stressandanxiety
https://www.katenewbycounselling.com/contactus
https://www.katenewbycounselling.com/interpersonaltherapy
https://www.katenewbycounselling.com/personcentredtherapy
Insight: The visibility of these specific service-oriented pages, along with your contact page, is a positive sign that search engines are indexing and understanding the core offerings of your site. This allows potential clients to find information directly related to their needs.

5. Geographic Reach

Currently, our organic search presence shows no measurable traffic or keywords discovered worldwide. This includes the United States and Canada, where there is 0% traffic share, 0 traffic, and 0 keywords. This indicates that your website has not yet established any organic search visibility in these regions.

6. Recommendations & Next Steps

To initiate and build your online presence, we recommend focusing on the following foundational strategies:

• Develop Service-Specific Content: Create clear, empathetic, and informative content detailing the counselling services offered, common issues addressed, and your unique approach. Consider a blog to share insights and build trust.

• Implement On-Page SEO for Counselling Terms: Optimize page titles, meta descriptions, and headings with keywords related to counselling (e.g., "individual counselling," "anxiety therapy," "couples therapy [your city]").

• Establish Local SEO: For a counselling practice, local visibility is key. Create and optimize a Google Business Profile listing with accurate information, and seek listings in relevant local and health directories.

• Begin Local Backlink Outreach: Look for opportunities to gain backlinks from local community organizations, wellness centers, or mental health resources.

• Set up Google Search Console: Implement Google Search Console to monitor how Google views your site, identify any indexing issues, and gain insights into any future impressions or queries.

7. Glossary of Terms

To ensure clarity, here are explanations of the key terms used in this report:

• Impressions: The total number of times your website's content appeared in search engine results for various queries.

• Clicks: The total number of times users clicked on your website's link from a search engine results page (SERP) to visit your site.

• Organic Search Traffic: Visitors who arrived at your website by clicking on a non-paid (natural) listing in a search engine's results page.

• Keywords: The specific words or phrases that users type into search engines. Ranking for more keywords means your website is visible for a wider range of searches.

• Authority Score (AS): A proprietary metric (from Semrush) that assesses a website's overall authority and influence in its niche, based on various factors like backlink profile and organic search performance. Higher scores indicate greater trustworthiness.

• Backlinks: Incoming links to your website from other websites. They are a strong signal to search engines about the credibility and relevance of your content.

• Referring Domains: The number of unique websites that have at least one backlink pointing to your website. A higher number indicates a more diverse and robust backlink profile.

• Domain Authority (DA): A search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). Scores range from 1 to 100, with higher scores indicating a stronger likelihood of ranking well.

• Spam Score: A metric (developed by Moz) that estimates the likelihood of a website having a spammy or low-quality backlink profile. A low spam score is excellent, indicating a clean and healthy link profile.