Client :
KAS
Monthly Maintenance Report | Nov 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
🌐 Website Report: KAS
Reporting Period: November 2025
📌 Overview
Kinsk Kinesiology experienced a strong month of organic growth in November, with significant increases in visibility for educational, comparison-based, and service-related search terms. The website continues to attract highly engaged users seeking clarity on kinesiology as a profession and its distinction from related healthcare fields. With rising authority and strong content performance, Kinsk is becoming a trusted source for kinesiology education in Canada.
✨ Executive Summary
The website’s SEO performance remains robust, supported by strong authority growth and excellent keyword traction. Major jumps in impressions across “kinesiologist vs physiotherapist” and related terms highlight increasing public interest in understanding kinesiology’s role within the broader health landscape. High-performing blog content continues to drive discovery, positioning the site as a reliable educational resource for both prospective clients and students.
🔗 Domain Strength & Backlink Profile
Kinsk maintains a credible and clean domain foundation:
Authority Score: 20
Domain Authority (DA): 12
Backlinks: 36
Referring Domains: 18
Spam Score: 1%
Distribution by Country: CA, US, AU
👉 These metrics indicate a trustworthy and steadily expanding online presence with international reach.
📈 Organic Search Performance
Impressions: 10,363
Clicks: 107
👉 High impression counts paired with meaningful clicks reflect strong search presence, especially for comparison-based queries.
🔑 Top Queries
Search demand increased significantly for kinesiology-related comparisons and definitions:
“kinesiologist vs physiotherapist” — +163 (303 total impressions)
“kinesiology vs physiotherapy” — +109 (249 total impressions)
“kinesiologist” — +93 (245 total impressions)
“kinesiology vs physical therapy” — +40 (62 total impressions)
“difference between kinesiologist and physiotherapist” — +39 (92 total impressions)
👉 These high-performing keywords demonstrate Kinsk’s growing authority in educational content and industry clarification topics.
📄 Top Pages This Month
Top-performing pages this month reflect strong user interest in understanding kinesiology’s scope and career pathways:
“What’s the Difference?” — comparison-focused article
“What Is Kinesiology?” — foundational education article
“Is Kin for Me?” — guidance for prospective students or professionals
👉 These posts show clear alignment between content strategy and user search intent around healthcare profession comparisons.
⚙️ On-Page SEO & Technical SEO
On-Page SEO:
Content is performing exceptionally well for informational queries. Further strengthening internal link structures between comparison, definition, and career guidance articles can help consolidate topic authority and improve navigation.
Technical SEO:
The site benefits from a clean technical profile and strong indexing performance. Continued attention to page speed, mobile layout, and structured content will maintain this advantage.
🏆 Key Achievements & Next Steps
Kinsk Kinesiology continues to build momentum as a leading educational resource in the kinesiology field. To amplify this growth further, we recommend:
Content Expansion: Create additional comparison articles (e.g., kinesiology vs chiropractic, kinesiology vs athletic therapy).
Internal Linking: Strengthen connections between high-performing blog posts to increase session duration and SEO equity flow.
Keyword Optimization: Build clusters around top-ranking terms to reinforce authority and improve SERP dominance.
Authority Building: Seek collaborations or backlinks from universities, health education blogs, and Canadian wellness platforms.
👉 With ongoing educational content development and strategic optimization, Kinsk is positioned for continued visibility and leadership within the kinesiology field.
SEO & ANALYTICS
DOMAIN AUTHORITY
12
LINKING ROOT DOMAINS
20
SPAM SCORE
1%
GOOGLE CLICKS
107
IMPRESSIONS
10363
CTR
1.03%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.