Client :
JW Health
Monthly Maintenance Report | Nov 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
🌐 Website Report: JW Health Calgary
Reporting Period: November 2025
📌 Overview
JW Health experienced a strong month of organic visibility in November, with significant interest in private healthcare and ADHD treatment services across Calgary. The website is successfully capturing high-intent searches from individuals seeking specialized care options.
✨ Executive Summary
Despite a relatively young domain, JW Health is building meaningful momentum with rising impressions and steady click-through activity. The surge in private healthcare and ADHD-related queries highlights strong alignment between service offerings and user needs, positioning the clinic for continued organic growth.
🔗 Domain Strength & Backlink Profile
Key authority metrics for November:
Authority Score: 8
Domain Authority (DA): 6
Backlinks: 35
Referring Domains: 5
Spam Score: 1%
Distribution by Country: CA, US, RU
👉 A clean profile with minimal spam and modest authority reflects a trusted site that would benefit from continued backlink development, particularly in local and healthcare-relevant sources.
📈 Organic Search Performance
Clicks: 222
Impressions: 6,658
These results demonstrate meaningful visibility and strong user interest for key medical services—especially notable for a low-authority domain.
🔑 Top Keywords
Top-performing queries this month centered around private healthcare access and mental health support:
private health care calgary — +125, 275 impressions
private hospital calgary — +95, 154 impressions
private healthcare calgary — +67, 194 impressions
adhd treatment calgary — +54, 225 impressions
adhd assessment calgary — +45, 164 impressions
👉 These rankings signal strong demand and clear visibility for high-value, service-aligned keywords—ideal for driving qualified inquiries.
📄 Top Pages This Month
Content focused on ADHD services continues to lead performance, reflecting both community need and effective page targeting.
⚙️ On-Page SEO & Technical SEO
On-Page SEO:
Service pages are well aligned with search intent and should continue expanding with FAQs, pricing transparency, and treatment timelines.
Adding internal links between ADHD-related pages can strengthen topical authority and session depth.
Technical SEO:
Core pages appear accessible and indexable.
Consider implementing structured data for medical services to enhance SERP presence.
🏆 Key Achievements & Next Steps
JW Health is gaining meaningful traction within private healthcare search demand and is well-positioned for continued growth. Recommended next steps:
Local SEO Enhancement: Add location-based content targeting nearby communities (e.g., SE Calgary, Beltline).
Content Expansion: Publish educational resources on ADHD diagnosis, treatment pathways, and private care benefits.
Backlink Strategy: Pursue listings and partnerships through medical directories, local clinics, and professional associations.
Conversion Optimization: Include clearer calls-to-action such as online booking prompts or consultation request forms.
👉 With continued authority-building and strategic content growth, JW Health can further solidify its presence as a leading provider of private healthcare and ADHD services in Calgary.
SEO & ANALYTICS
DOMAIN AUTHORITY
6
LINKING ROOT DOMAINS
8
SPAM SCORE
1%
GOOGLE CLICKS
222
IMPRESSIONS
6658
CTR
3.33%
GOOGLE ADS CAMPAIGN
CLICKS
585
IMPRESSIONS
6.29K
AVG.CPC
$5.17
CTR
9.3%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$3.02K
1. Campaign Reactivation & Compliance Fixes
In November, the ADHD campaign was reactivated. Since the previous campaign had been deleted, we had to rebuild and re-optimize the structure from the beginning.
During the setup phase, the campaign was disapproved approximately 10 times, requiring multiple appeals. We reviewed the policy violations, made the necessary adjustments, and implemented updates to both the landing page and ad headlines. After these changes, the campaign was successfully approved and became fully active.
2. Ongoing Maintenance & Optimization
Throughout the month, regular Google Ads maintenance activities were performed to ensure stable performance and full compliance with platform policies. These included:
Weekly Search Term Report reviews to identify irrelevant traffic and add negative keywords.
Continuous monitoring of CPCs, impression share, and click-through rates to ensure cost-efficient performance.
Reviewing ad quality and relevance, including updates to headlines, descriptions, and assets when needed.
Ensuring correct conversion tracking functionality and verifying that all conversions were being recorded properly.
Monitoring budget pacing to avoid overspending or underdelivery throughout the month.
These routine maintenance actions help keep the campaign healthy and improve long-term performance.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.