Client :
JW Health
Monthly Maintenance Report | Dec 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Website Report: JW Health
Reporting Period: December 2025
📌 Overview
JW Health demonstrated strong organic visibility throughout December, driven by high-intent local healthcare searches and growing demand for private medical and ADHD assessment services in Calgary. The website continues to function as a clear discovery and conversion point for patients seeking timely private healthcare options.
✨ Executive Summary
December was a strong month for JW Health, with solid impressions and click volume driven by service-based and location-specific keywords. Search demand is clearly centred on ADHD assessments and private clinic services, confirming strong alignment between user intent and the website’s offerings.
With consistent engagement and focused keyword growth, JW Health is building reliable organic momentum within the Calgary private healthcare space.
🔗 Domain Strength & Backlink Profile
JW Health’s SEO foundation remains clean and developing:
Authority Score: 8
Backlinks: 39
Referring Domains: 12
Domain Authority (DA): 6
Spam Score: 1%
Distribution by Country: CA, US, RU
👉 These metrics indicate a low-risk backlink profile with early-stage authority, suitable for a growing private healthcare brand.
📈 Organic Search Performance
In December, the website generated 7,846 impressions and 129 clicks.
This level of performance reflects strong local demand and high-intent searches for private healthcare access.
👉 Click activity confirms that users are actively engaging with JW Health’s service pages after discovering them in search results.
🔑 Top Keywords
JW Health continues to gain traction for highly valuable local healthcare keywords:
“adhd assessment calgary” — +89 (318 total impressions)
“private health clinic” — +85 (146 total impressions)
“private clinic calgary” — +60 (196 total impressions)
“calgary private health clinic” — +60 (118 total impressions)
“private medical clinic” — +57 (99 total impressions)
👉 These keywords reflect strong visibility in service-driven searches with clear booking intent.
📄 Content Engagement
Top-performing pages this month highlight strong interest in core services and pricing clarity:
ADHD Treatment Page
Pricing Page
Landing Page
👉 Users are engaging directly with decision-making and conversion-focused pages, signalling strong readiness to take action.
⚙️ On-Page SEO & Technical SEO
JW Health maintains a solid on-page and technical SEO structure:
On-Page SEO: Service pages are clearly structured with location-based keywords and direct explanations that align with patient search intent.
Technical SEO: The website is accessible, mobile-friendly, and properly indexed, supporting consistent performance across devices.
👉 These foundations support continued ranking stability and patient trust.
🏆 Key Achievements & Next Steps
December performance confirms JW Health’s growing presence in Calgary’s private healthcare market. To build on this momentum:
Expand ADHD Content: Publish supporting educational content around assessments, treatment timelines, and patient expectations.
Strengthen Local SEO: Enhance Calgary-focused landing pages and local schema to improve map and organic visibility.
Improve Internal Linking: Connect blog or informational content directly to booking and pricing pages to support conversions.
👉 With strong service-based visibility and increasing engagement, JW Health is well-positioned to continue attracting high-intent patients through organic search in the months ahead.
SEO & ANALYTICS
DOMAIN AUTHORITY
6
LINKING ROOT DOMAINS
8
SPAM SCORE
1%
GOOGLE CLICKS
129
IMPRESSIONS
7846
CTR
1.64%
GOOGLE ADS CAMPAIGN
CLICKS
711
IMPRESSIONS
7K
AVG.CPC
4.53$
CTR
10%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
3.22K
Activities Performed in December:
During this month, we carried out the necessary optimizations on the ADHD campaign. However, due to Google’s strict policies and regulations in this sensitive category, it was not possible to use Exact Match keywords. As a result, all keywords were added as Broad Match, which led to a high volume of irrelevant search queries triggering the ads.
Despite conducting continuous search term reviews and actively adding irrelevant queries to the negative keyword list, unrelated searches continued to trigger the ads due to the nature of Broad Match targeting. Some of the irrelevant keywords that were added to the negative keyword list include:
[adhd how to tell]
[how can you get tested for adhd]
[how to be tested for adhd]
[quiz adhd]
[sliding scale adhd testing]
[where to test my child for adhd]
In addition to the above, necessary optimizations were also applied to the Private Healthcare campaign. Ongoing monitoring was performed to identify and add high-potential keywords in order to improve the overall performance of this campaign.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.