Client :
JW Health
Monthly Maintenance Report | December 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly SEO Maintenance Report for JW Health
Website Overview
The SEO performance for JW Health has been steadily progressing. Below are the key metrics and analysis:
1. Website Metrics
Domain Authority (DA): 1
(The Domain Authority measures the website's ability to rank in search engines. Although the DA is currently low, continued optimization efforts will increase this score over time.)Spam Score: 1%
(A low spam score reflects a healthy and credible website.)
2. Traffic Performance
Clicks: 151
(The number of users who clicked on the website from search engine results.)Impressions: 4,187
(The number of times the website appeared in search engine results.)Click-Through Rate (CTR): 3.6%
(CTR represents the percentage of users who clicked on the website after seeing it in search results. There is room for improvement here by optimizing metadata and content.)
3. Backlink Profile
Total Backlinks: 4
(Backlinks are external links to JW Health’s website. Increasing the quantity and quality of backlinks will improve the site’s authority and rankings.)Linking Domains: 5
(The number of unique domains linking to JW Health. Diversifying and growing this number will strengthen the backlink profile.)
4. On-Page SEO
On-Page Score: 81
(This score indicates the efficiency of on-page SEO practices like keyword usage, metadata optimization, and content quality. The aim is to consistently improve this score to above 90.)
5. Top Searching Queries
The most searched terms that drove traffic to JW Health include:
private healthcare calgary
private clinic calgary
private health calgary
private healthcare providers
private health care calgary cost
(Focusing on optimizing content around these high-performing keywords can help boost visibility and drive more targeted traffic.)
6. Top Performing URLs
(Analyzing these pages will provide insights into what is working well and how it can be replicated for other pages.)
Terminology Explained:
Domain Authority (DA): A score (1-100) predicting how well a website will rank on search engines. A higher score indicates stronger authority.
Spam Score: Indicates the percentage chance of a website being penalized for spam-like behavior. A lower score is desirable.
Clicks: The total number of times users clicked on the website link in search results.
Impressions: The number of times the website was displayed in search results, even if not clicked.
Click-Through Rate (CTR): The percentage of impressions that resulted in clicks. It highlights how attractive and relevant the website appears in search results.
Backlinks: External links from other websites pointing to JW Health’s site, which help improve search engine rankings.
Linking Domains: The number of unique websites that link to JW Health. More linking domains indicate greater trust and authority.
On-Page SEO Score: A measure of how well individual pages are optimized for search engines, including content, metadata, and technical factors.
Top Searching Queries: Keywords or search terms that generate the most traffic to the website.
Recommendations for Next Month:
Implement a link-building strategy to acquire more high-quality backlinks and increase the number of linking domains.
Continue to optimize content for high-performing keywords, such as "private healthcare Calgary" and "private clinic Calgary."
Focus on improving CTR by refining meta descriptions and title tags to make them more compelling.
Target increasing the On-Page SEO Score by addressing any technical or content-related ga
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
1
SPAM SCORE
1%
GOOGLE CLICKS
151
IMPRESSIONS
4187
CTR
3.6%
GOOGLE ADS CAMPAIGN
CLICKS
355
IMPRESSIONS
2.56K
AVG.CPC
$2.9
CTR
13.87%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$1.03K
Actions Taken in December:
Landing Page Redesign and Update:Following the analysis of the previous landing page's issues, a new landing page was designed.
On December 17, the new landing page replaced the old one to allow for further user behavior analysis.
After implementing the new landing page, the number of leads generated was limited, which we believe needs improvement. To address this, we plan to add a Pre-Registration Form at the bottom of the landing page next month to simplify the process for users. We anticipate this change will increase the number of leads.
Keyword Management and Optimization:As in previous months, keywords were regularly reviewed. Irrelevant keywords were added to the Negative Keywords list, and relevant ones were included in the main keyword list.
We observed that Google prioritizes your website for keywords containing "private" (e.g., [private doctors Calgary]). Consequently, additional keywords with "private" were added to the list, and our focus shifted toward such keywords to drive more targeted clicks.
Plans for Next Month:
Implement the Pre-Registration Form on the landing page to enhance lead generation.
Continue refining the keyword list and focusing on high-performing keywords like those containing "private" to maximize targeted traffic.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.