Client :
JW Health
Monthly Maintenance Report | Sep 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
🌐 Website Report: JW Health
Reporting Period: September 2025
📌 Overview
JW Health continues to show strong performance with a growing audience and consistent engagement. The website is attracting increasing visibility for private health services and specialized treatments like ADHD, with a solid number of clicks and impressions. The authority score and backlinks are developing well, and there’s a clear potential for further expansion in local health services.
✨ Executive Summary
JW Health is growing steadily in visibility, particularly for private health services and ADHD-related searches. With impressive engagement and a solid backlink base, the website is well-positioned for further visibility gains in the competitive healthcare and private medical services sector.
🔗 Domain Strength & Backlink Profile
The website has a modest but solid backlink and authority profile:
Authority Score: 8
Backlinks: 37
Referring Domains: 7
Domain Authority (DA): 4
Spam Score: 1%
👉 These results reflect steady growth with room for further expansion in backlinks and domain authority.
📈 Organic Search Performance
The website is performing well in organic search:
Impressions: 7,173
Clicks: 251
Click-Through Rate (CTR): 3.5%
👉 This demonstrates effective visibility and engagement, particularly for health-related terms such as private health services and ADHD specialists.
🔑 Top Queries
JW Health is ranking for several highly relevant health-related queries:
“adhd specialist” – +22 (28 total impressions)
“private health services” – +17 (18 total impressions)
“private doctors in Calgary” – +13 (57 total impressions)
“private health care near me” – +13 (40 total impressions)
“private medical clinic Calgary” – +12 (39 total impressions)
👉 These keywords highlight strong relevance in the private healthcare sector and show that JW Health is gaining traction for local health services and specialized treatment searches.
📄 Content Engagement
The most visited pages indicate interest in health services and client support:
👉 These pages show that users are looking for healthcare services and options for quick, specialized care, reinforcing the relevance of the services provided.
⚙️ On-Page SEO & Technical SEO
The website’s SEO continues to be positive and reliable:
On-Page SEO: Keywords are well integrated into service pages and blog content. More targeted content on health services and treatments will further boost visibility.
Technical SEO: The website is mobile-optimized, secure, and has proper indexing, ensuring a smooth user experience.
🏆 Key Achievements & Next Steps
JW Health is building visibility and engagement effectively in the private healthcare sector. To continue expanding, we recommend:
Content Expansion: Add blog posts about “How to Find the Right Private Doctor” or “Benefits of Private Health Services in Calgary” to attract more organic traffic.
Local SEO: Focus on Calgary-specific terms (e.g., “private clinics in Calgary”, “ADHD specialists Calgary”) to enhance local search visibility.
Backlink Growth: Collaborate with health directories, local medical networks, and wellness blogs to strengthen the backlink profile.
👉 With these strategies, JW Health will continue to grow as a trusted provider of private health services in Calgary and beyond.
SEO & ANALYTICS
DOMAIN AUTHORITY
4
LINKING ROOT DOMAINS
8
SPAM SCORE
1%
GOOGLE CLICKS
251
IMPRESSIONS
7173
CTR
3.49%
GOOGLE ADS CAMPAIGN
CLICKS
342
IMPRESSIONS
2.48K
AVG.CPC
$6.05
CTR
13.78%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$2.07K
September Campaign Performance Report
The campaign has maintained a stable performance over the past months, currently averaging around 330 clicks per month, which is considered a healthy number in this industry. It is worth mentioning that the campaign is now performing at its best in terms of receiving highly relevant clicks, as all users are entering the website through targeted and qualified search queries.
Actions Completed in September:
To further refine keyword management and attract more qualified traffic, the following keywords were added to the campaign:
[private healthcare canada]
[private clinics in canada]
[private health clinics in calgary]
[calgary private clinics]
[private health care in calgary]
[private medical clinics in calgary]
[private health clinics in calgary]
[calgary private clinics]
Ongoing Optimization Efforts:
Continuous review of the Search Term Report to identify irrelevant queries and update the negative keyword list.
Monitoring CPC levels to maintain competitiveness while ensuring cost efficiency.
Regular performance checks across devices and locations to ensure optimal targeting.
Reviewing ad headlines and descriptions to improve Quality Score and CTR.
Ongoing adjustments to ad scheduling and bid strategies based on traffic trends.
Monitoring impression share and ad positions to identify growth opportunities.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.