Client :
JW Health
Monthly Maintenance Report | Jul 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
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MOBILE VERSION
✔
SEO
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ENGINES & SCRIPTS
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Monthly Website Maintenance Report: JW Health
Reporting Period: July 2025
We're pleased to present a positive overview of the performance and maintenance activities for JW Health this past month. The site is consistently demonstrating its relevance and value in connecting with individuals seeking mental health and healthcare services in Calgary and beyond.
1. Executive Summary: Growing Visibility and Targeted Connections
JW Health has experienced a very positive month, showcasing strong impressions and a healthy number of clicks, indicating successful outreach to its target audience. With a solid Authority Score and a clean backlink profile, the website is effectively positioning itself as a reliable resource for specialized health services. The increasing visibility for highly specific, local queries highlights a well-executed digital strategy.
2. Domain Strength & Backlink Profile: Building a Trusted Digital Presence
JW Health maintains a solid online foundation, reflecting its growing credibility:
Authority Score: 8 - A strong Authority Score that signals trustworthiness and potential within the health and wellness sector.
Domain Authority (DA): 15 - A robust Domain Authority score, indicating that your domain is recognized as a reputable source in its field.
Spam Score: 1% - An outstandingly low spam score, which is a fantastic indicator of the high quality and integrity of your backlink profile, safeguarding your SEO performance.
Referring Domains: 6 - A foundation of referring domains, indicating initial external recognition for your site. This area presents a positive opportunity for future growth.
Backlinks: 33 - A developing number of backlinks, showing some external validation of your content. Actively building more high-quality backlinks will further enhance your domain strength.
Distribution by Country: Your backlinks are distributed across CA (Canada), US (United States), and RU (Russia), reflecting an authentic and broad reach.
3. Organic Search Performance: Reaching Local Audiences with Precision
JW Health is effectively connecting with individuals seeking specific health services, particularly in Calgary, demonstrating excellent organic search performance:
Impressions: 10,055 - A strong number of impressions! Your website is frequently appearing in search results for thousands of relevant health-related queries, showcasing excellent visibility.
Clicks: 250 - A positive number of clicks, indicating that users are finding your listings compelling and are actively visiting your site for solutions.
Top Queries: Connecting with High-Intent Local Searches
Your website is brilliantly capturing the attention of users with highly specific and locally-targeted search queries, indicating a successful strategy for reaching individuals seeking mental health and healthcare services in Calgary:
"adhd counselling calgary": This query generated a significant 228 total impressions, with an impressive
+228change, highlighting rapidly growing visibility for a key service in your local area."private family doctor calgary": With 154 total impressions and a
+105change, this shows strong and increasing interest in private healthcare options, directly relevant to your offerings."adhd psychologist calgary": Accumulating 99 total impressions, with a
+99change, this further cements your site as a go-to resource for ADHD specialists in Calgary."jw calgary": Generating 97 total impressions, with a
+97change, this indicates strong brand recognition and direct searches for your clinic within Calgary."private clinic calgary": Bringing in 206 total impressions, with an
+84change, this demonstrates broad visibility for individuals seeking private clinic services in the city.
4. Content Engagement: Directing Users to Core Services and Information
Your content is clearly guiding visitors towards key services and pathways for engagement, indicating strong user interest in specific areas of your health offerings. The most visited pages highlight where users find the most value:
https://www.jwhealth.ca/adhdtreatment - This page being highly visited indicates significant user interest in ADHD treatment options, showing a clear demand for this specialized service.
https://www.jwhealth.ca/contact - High traffic to your 'Contact' page suggests strong user intent to reach out, indicating successful lead generation from your website.
https://www.jwhealth.ca/pre-register - The popularity of this page indicates that users are actively taking steps towards engaging with your services, showcasing a smooth conversion pathway.
5. Key Achievements & Next Steps: Expanding Local Impact and Trust
This month's maintenance efforts have underpinned JW Health's growing digital footprint. The strong performance for localized, high-intent queries, coupled with clear user engagement with key service and contact pages, positions the clinic for continued success in serving the Calgary community.
Looking Ahead (Positive Recommendations):
Expand Local Content: Continue to create content optimized for other specific health services and locations within Calgary or surrounding areas, building on the success of your top queries.
Service Page Optimization: Further enhance the content and calls-to-action on your
ADHD Treatmentpage and other service-specific pages to convert more visitors into clients.Testimonial & Case Study Integration: Leverage the interest in specific treatments by adding patient testimonials or anonymized case studies to relevant service pages, building trust and credibility.
Backlink Development: Focus on strategic outreach to acquire more high-quality backlinks from local health directories, community organizations, and relevant health blogs to further boost your domain authority and local SEO.
We are incredibly confident that JW Health will continue to grow its online influence and successfully connect with more individuals seeking valuable health and wellness support!
Glossary of Terms
Authority Score (Semrush): Evaluates a domain's overall influence and trustworthiness (out of 100).
Backlinks: Links from other websites pointing to your website, signaling value to search engines.
Referring Domains: The number of unique websites linking to your site.
Domain Authority (Moz): Predicts how likely a website is to rank (on a 100-point scale).
Spam Score (Moz): Estimates the likelihood of low-quality backlinks (lower percentage is better).
Impressions: How many times your site appeared in search results.
Clicks: How many times users clicked on your site from search results.
Top Queries: Specific search phrases users typed to find your site, often highlighting a positive change in impressions
SEO & ANALYTICS
DOMAIN AUTHORITY
15
LINKING ROOT DOMAINS
8
SPAM SCORE
1%
GOOGLE CLICKS
250
IMPRESSIONS
10055
CTR
2.48%
GOOGLE ADS CAMPAIGN
CLICKS
313
IMPRESSIONS
2.6K
AVG.CPC
$4.57
CTR
11.97%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$1.4K
Tasks Completed in July
During July, our primary focus was on expanding the keyword list to capture more relevant search traffic. By carefully selecting and adding new keywords, we were able to better control CPC (Cost Per Click) and improve the campaign’s targeting precision.
New keywords added this month:
[private medical clinics]
[private walk in clinic calgary]
[calgary private clinic]
[private clinic near me]
[private health calgary]
These terms were chosen for their strong search intent and direct relevance to the private healthcare services offered in Calgary, with the goal of attracting high‑quality leads.
We also carried out our routine search‑term review to spot irrelevant or low‑converting queries. Because most unsuitable terms had already been filtered out in previous months, only a handful of additional phrases were added to the negative keyword list.
New negative keywords added:
[private physician offices near me]
[is there private doctors in Canada]
[is there private hospitals in Canada]
[are there private hospitals in Canada]
These search terms were excluded due to their vague intent or lack of alignment with the clinic’s offerings.
Throughout the month we continued monitoring key metrics—CTR, conversion rate, and impression share—to identify further optimisation opportunities. Recommendations based on these insights will be included in the next phase of improvements.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.