Client :
JW Health
Monthly Maintenance Report | November 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
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SEO Overview for November: JW Health
Click-Through Rate (CTR) Analysis:
In November, the JW Health website recorded 4,354 impressions, reflecting solid visibility in search engine results. These impressions suggest that the site is appearing frequently for relevant search queries, giving it a strong presence in the digital space. However, despite this level of visibility, the site received only 200 clicks, which points to a gap between exposure and actual engagement. To improve this CTR, it’s essential to optimize meta titles and descriptions to make them more compelling and aligned with user intent. Additionally, analyzing the keywords driving these impressions and refining content to better match user needs could help convert more of these impressions into meaningful clicks.
Keyword Performance:
Several keywords associated with JW Health showed promising growth this month, suggesting that the site is becoming more relevant for users searching related terms. Keywords like "private healthcare calgary", "private medical clinics calgary", "private family doctor near me" and "natural health services calgary" have gained traction, reflecting increasing interest in the site’s offerings. This uptick in keyword visibility could lead to a greater flow of organic traffic as search queries align better with what JW Health provides.
The following pages on the website have attracted notable traffic during the month:
On-Page SEO:
The on-page SEO score for the JW Health website is 81, indicating a solid foundation but with room for improvement. While the website’s content is structured and relevant, and it features optimized meta tags and internal links, there are still areas to refine for better performance. Focusing on improving keyword relevance, optimizing meta descriptions, and ensuring high-quality content will help strengthen the site’s SEO. By continuing to enhance these factors, JW Health can increase organic traffic and further boost its rankings in search results.
Off-Page SEO:
Currently, the JW Health website has 4 backlinks, which are important for increasing domain authority and improving search engine rankings. Backlinks act as endorsements from other sites, signaling to search engines that the website’s content is valuable. Additionally, the website is supported by 7 linking domains, contributing to its credibility. To further strengthen the website's presence in search results, it is crucial to acquire more backlinks from reputable, industry-related sites. Increasing the number of linking domains will further improve JW Health's domain authority, leading to higher visibility and better search engine performance.
Key Terminology:
Impression: The number of times a website’s listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in a click, calculated by dividing clicks by impressions.
Keyword: A word or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website’s internal content and structure to improve search engine rankings.
Off-Page SEO: SEO strategies that occur outside of the website, like acquiring backlinks and building domain authority.
Backlink: A link from another website to a specific page on your website.
Domain Authority: A measure of a website’s strength and credibility in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
1
SPAM SCORE
1
GOOGLE CLICKS
200
IMPRESSIONS
4354
CTR
4.59
GOOGLE ADS CAMPAIGN
CLICKS
351
IMPRESSIONS
2.03K
AVG.CPC
$2.89
CTR
17.27%
AD OPTIMIZATION SCORE
92.8%
CAMPAIGN COST
$1k
Google Ads Campaign Performance Report – November
Overall Campaign Status
Your Google Ads campaign performed well in November, achieving a 17% CTR (Click-Through Rate), indicating effective targeting of users in your industry. However, the conversion rate remains low, suggesting the need for a new and optimized landing page to improve lead generation.
Actions Taken in November
1-CPC Optimization:
Various CPC rates were tested, and a $3 CPC was determined as the optimal choice. This adjustment resulted in the campaign achieving a 70% Search Impression Share, meaning it appeared in 70% of relevant searches for the selected keywords.
2-Keyword Optimization:
Irrelevant keywords that triggered ads were identified and added to the Negative Keywords list. Examples include:
· body check up
· calgary health
· complete body health checkup
· complete physical exams
· comprehensive health exam
· doctor checkup
New, more relevant keywords were also added to the campaign, such as:.
· [family doctor near me]
· [private medical clinics calgary]
· [private healthcare calgary]
· [calgary private health clinics]
3-Microsoft Clarity Installation:
The Microsoft Clarity tool was installed on your website to analyze user behavior, identify landing page issues, and make the necessary improvements.
Plans for Next Month
User Behavior Analysis and Landing Page Improvement:User behavior will be analyzed using Microsoft Clarity to pinpoint issues with the current landing page. Based on the findings, a new landing page will be designed to improve conversions.
Ongoing Campaign Optimization:The campaign will be reviewed regularly to identify new irrelevant keywords and add them to the Negative Keywords list.
Additionally, new keywords with potential for higher conversions will be added to the campaign.
Conclusion
Your campaign demonstrated strong performance in driving clicks during November. With continued keyword optimization and the development of a new landing page, we anticipate improved conversion rates and the generation of higher-quality leads in the coming months.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.