Monthly Website Performance Report: JW Health

Reporting Period: June 2025

1. Executive Summary

This month's report for JW Health (jwhealth.ca) showcases outstanding growth in online visibility and a strong connection with a highly targeted audience. We've seen an impressive 29% increase in impressions, indicating significantly expanded reach in search results. Your content, particularly pages related to ADHD assessment and treatment in Calgary, is performing exceptionally well, driving substantial traffic and interest. With a solid Authority Score and a growing keyword footprint, JW Health is confidently establishing itself as a leading resource for mental health services, especially within Canada.

2. Overall Performance Summary

JW Health's website is demonstrating robust online health and an increasing ability to connect with its target audience. The consistent growth in impressions and organic search traffic, combined with strong content performance, signals a very positive trajectory. We are effectively reaching individuals in need of mental health services, particularly those seeking ADHD-related support in Calgary, which is a testament to the focused and high-quality content provided.

3. Detailed Performance Metrics

This section breaks down the specific data points that reflect your website's health and how well it is performing in search engines.

• Impressions:
  Current: 8,967
  Change: ↑ 29%
  Explanation: Impressions signify the number of times your website's content appeared in search results. The remarkable 29% increase, reaching nearly 9,000 impressions, is an outstanding achievement! This means JW Health is being discovered by a significantly larger audience, boosting brand awareness and reinforcing your position as a key resource in mental health.

• Clicks:
  Current: 263
  Explanation: Clicks represent the number of times users clicked on your website's link from the search results to visit your pages. Generating over 260 clicks indicates a healthy conversion of impressions into direct website visits, showing that your listings are compelling enough to encourage engagement.

• Organic Search Traffic:
  Current: 174
  Keywords Ranked: 110
  Explanation: Organic search traffic refers to visitors who arrive at your website by clicking on unpaid search results. With 174 organic visitors, JW Health continues to attract valuable, interested users directly from search engines. Your website is also ranking for an excellent 110 keywords, showcasing a broad and relevant presence across various mental health-related search queries.

• Authority Score (AS):
  Current: 8
  Explanation: Your Authority Score is a comprehensive metric that estimates your website's overall influence and strength within your industry, as perceived by search engines. A strong score of 8 indicates that JW Health is recognized as a credible and valuable source of information, which significantly aids in achieving higher search rankings.

• Backlinks & Referring Domains:
  Total Backlinks: 31
  Referring Domains: 6
  Linking Domains: 9
  Explanation: Backlinks are links from other websites pointing to yours, acting as "votes of confidence" for your content. With 31 backlinks from 6 unique referring domains, and specifically 9 linking domains identified, JW Health is building a strong foundational link profile. This network of external references helps reinforce your website's credibility and search engine ranking power.

• Domain Authority (DA):
  Current: 6
  Explanation: Domain Authority (DA) is a search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine results pages (SERPs). A DA of 6 is a positive indicator of your website's growing potential to rank effectively for relevant keywords in the mental health sector.

• Spam Score:
  Current: 3%
  Explanation: This score indicates the percentage of linking sites that have characteristics of spammy or low-quality websites. A low 3% Spam Score is excellent! It confirms that your backlink profile is healthy and free from harmful links, ensuring your website maintains a positive reputation with search engines.

4. Content & Keyword Highlights

This section focuses on the specific search queries users are making and which of your pages are gaining the most traction.

• Top Performing Queries (What People Are Searching For):This month, JW Health has achieved outstanding success in attracting users searching for specific ADHD services in Calgary. This targeted visibility is invaluable for connecting with potential clients.
  "adhd assessment calgary": ↑ 365 impressions (Total: 436) - Remarkable growth for a highly specific and high-intent local query.
  "adhd treatment calgary": ↑ 270 impressions (Total: 335) - Excellent performance for another crucial local service-related search.
  "adhd therapy calgary": ↑ 184 impressions (Total: 224) - Demonstrates strong relevance for therapy-focused searches in Calgary.
  "adult adhd assessment calgary": ↑ 170 impressions (Total: 208) - Highlights successful targeting of a specific demographic within your service area.
  "child adhd assessment calgary": ↑ 107 impressions (Total: 132) - Further showcasing comprehensive targeting across different age groups.
  Insight: The phenomenal performance of these localized and specific queries confirms that JW Health is perfectly positioned to capture the attention of individuals actively seeking ADHD assessment and treatment services in Calgary.

• Top Performing Pages (What Content is Being Seen):The following pages on your website have seen the most significant increases in impressions, showing which content is resonating most strongly with search engine users.
  "/adhdassessmentcalgary": ↑ 1,924 impressions (Total: 2,290) - An exceptional performance! This page is a powerhouse, driving immense visibility and clearly meeting a significant user need.
  "/blog": ↑ 1,180 impressions (Total: 2,289) - The blog section as a whole is attracting substantial interest, indicating that your articles and insights are highly valued by users.
  "/adhdtreatmentcalgary": ↑ 1,095 impressions (Total: 1,276) - Another incredibly strong performer, directly aligning with key service offerings and user queries.
  "/records": ↑ 275 impressions (Total: 2,818) - This page's high impressions suggest administrative or information-seeking users are finding this valuable.
  "/pre-register-1": ↑ 61 impressions (Total: 140) - Positive growth for a crucial conversion-oriented page, indicating interest in immediate action.
  Insight: The remarkable success of these pages, particularly those focused on ADHD services in Calgary, demonstrates the effectiveness of your content strategy in meeting specific user needs and driving highly qualified traffic.

5. Geographic Reach

JW Health's online presence is strongly localized, with 100% of your organic search traffic (174 visitors) originating from Canada (CA). This indicates excellent success in reaching your primary target audience within your home country. Your website is actively ranking for 102 keywords within Canada, demonstrating deep relevance. While traffic from other regions (US, RU) is currently minimal, the presence of keywords in these areas suggests a foundation for potential future international recognition.

6. Recommendations & Next Steps

To build on this month's impressive performance, we recommend focusing on the following:

• Double Down on Local SEO for Calgary ADHD Services: Given the phenomenal success of your Calgary-specific ADHD content, continue to expand and optimize these pages. Consider adding more local context, testimonials, and detailed service descriptions to further dominate this niche.

• Expand Blog Content: The significant impressions on your /blog page indicate a strong appetite for your insights. Develop more high-quality blog posts on ADHD, mental health, and related topics to attract an even wider audience and solidify your expertise.

• Optimize for Conversion: With strong impressions and clicks on service-related pages, review and optimize the user experience on these pages to ensure clear calls to action and easy pathways for appointment booking or inquiries.

7. Glossary of Terms

To ensure clarity, here are explanations of the key terms used in this report:

• Impressions: The total number of times your website's content (e.g., a page or article) appeared in search engine results for various queries.

• Clicks: The total number of times users clicked on your website's link from a search engine results page (SERP) to visit your site.

• Organic Search Traffic: Visitors who arrived at your website by clicking on a non-paid (natural) listing in a search engine's results page. This is a highly valuable source of traffic as it reflects genuine user interest.

• Keywords: The specific words or phrases that users type into search engines. Ranking for more keywords means your website is visible for a wider range of searches.

• Authority Score (AS): A proprietary metric (from Semrush) that assesses a website's overall authority and influence in its niche, based on various factors like backlink profile and organic search performance. Higher scores indicate greater trustworthiness.

• Backlinks: Incoming links to your website from other websites. They are a strong signal to search engines about the credibility and relevance of your content.

• Referring Domains: The number of unique websites that have at least one backlink pointing to your website. A higher number indicates a more diverse and robust backlink profile.

• Linking Domains: Refers to the number of unique domains that link to your site. Often used interchangeably with Referring Domains.

• Domain Authority (DA): A search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). Scores range from 1 to 100, with higher scores indicating a stronger likelihood of ranking well.

• Spam Score: A metric (developed by Moz) that estimates the likelihood of a website having a spammy or low-quality backlink profile. A low spam score is excellent, indicating a clean and healthy link profile.

• Queries: The actual words or phrases that users type into search engines when searching for information.