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Client :
JW Health
Monthly Maintenance Report | Jan 2026
WEBSITE MAINTENANCE
DESKTOP VERSION
MOBILE VERSION
SEO
ENGINES & SCRIPTS
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Website Report: JW Health

Reporting Period: January 2026


### 📌 Overview

JW Health continued to grow its digital visibility in January, supported by strong engagement around private health care services in Calgary. Increased interest in pricing, clinic information, and thought leadership content reflects growing trust and recognition in the local private health care space.


### ✨ Executive Summary

January delivered a strong month of engagement and discovery for JW Health. Rising clicks and impressions indicate increased awareness and active search demand for private health clinics and health assessments. The website is successfully attracting users with clear service intent while reinforcing credibility through informative content.


### 🔗 Domain Strength & Backlink Profile

JW Health maintains a clean and developing SEO foundation:

  • Domain Authority (DA): 6

  • Authority Score: 8

  • Spam Score: 1%

  • Referring Domains: 16

  • Backlinks: 48

  • Distribution by Country: CA, US, RU

👉 While the backlink profile is still growing, it remains clean and trustworthy, supporting long-term authority development.


### 📈 Organic Search Performance

Organic performance showed strong momentum in January:

  • Clicks: 220

  • Impressions: 8,620

👉 The increase in impressions reflects broader visibility for private health care–related searches, while clicks show rising engagement from high-intent users.


### 🔑 Top Keywords (January)

JW Health gained traction across several high-intent and branded keywords:

  • “private health care” — +59
    Total: 106 impressions

  • “jw health” — +40
    Total: 167 impressions

  • “private health clinics calgary” — +35
    Total: 119 impressions

  • “malika hudani” — +29
    Total: 37 impressions

  • “private health assessment” — +29
    Total: 49 impressions

👉 These keywords show strong local intent and growing brand recognition within the Calgary private health care market.


### 📄 Top Pages Visited (January)

The following pages received the highest engagement this month:

👉 Visitors are actively reviewing service costs, clinic background, and educational content, indicating strong consideration-stage behaviour.


### 🧠 Content & Search Intent Insights

January search behaviour highlights several key patterns:

  • Users comparing private health care options in Calgary

  • Interest in transparent pricing and clinic credibility

  • Engagement with mental health and caregiver-focused content

👉 This mix of service and educational interest supports both trust-building and conversion goals.


### ⚙️ On-Page SEO & Technical Observations

The website continues to perform reliably:

  • Local SEO Alignment: Strong targeting of Calgary-based private health searches.

  • Content Relevance: Pages clearly address user needs and concerns.

  • Opportunity Area: Expanding service-specific landing pages could further improve conversion rates.


### 🏆 Key Achievements & Next Steps

January results reflect meaningful growth and clear opportunities ahead:

  • Expand Local Content: Add more pages targeting specific private health services in Calgary.

  • Strengthen Educational Content: Continue publishing blogs around mental health and patient care.

  • Improve Internal Linking: Connect blog posts more directly to relevant services.

  • Build Authority: Increase high-quality referring domains to support domain growth.

👉 With rising visibility, strong local intent, and improving engagement metrics, JW Health is well-positioned to continue expanding its digital footprint and patient reach in the coming months.

SEO & ANALYTICS
DOMAIN AUTHORITY
6
LINKING ROOT DOMAINS
8
SPAM SCORE
1%
GOOGLE CLICKS 
220
IMPRESSIONS
8620
CTR
2.55%
GOOGLE ADS CAMPAIGN
CLICKS
364
IMPRESSIONS
2.8K
AVG.CPC
$5.53
CTR
13%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$2K

Keyword Review and Optimization

This month, the active keywords were reviewed to ensure that ads were displayed only for relevant searches. To increase the quality of incoming traffic and prevent budget wastage, irrelevant and low-value keywords were identified and added to the Negative Keywords list.

The negative keywords added this month include:

  • [how do i get private healthcare]

  • [does private healthcare exist in canada]

  • [buy private healthcare]

  • [person clinic]

  • [independent doctor near me]

This action ensured that ads were displayed only for searches truly relevant to the clinic's services, resulting in more efficient use of the campaign budget.

Ad and Asset Optimization

  • Review and improvement of ad headlines and descriptions to increase CTR and ad relevance

  • Ensuring alignment of ad messaging with target keywords and landing pages

  • Adding new text and image assets to increase diversity and user engagement

Budget and CPC Monitoring

  • Close monitoring of daily budget to prevent unusual fluctuations

  • Reviewing and adjusting CPCs based on market competition and campaign budget

  • Aiming to reduce costs while maintaining click volume and improving campaign performance

Monitoring and Maintenance

  • Daily monitoring of campaign and ad group status

  • Tracking keyword Quality Scores

  • Ensuring all ads are active and approved

  • Monitoring conversion rates and reviewing landing pages to improve conversions

Summary

With the actions taken this month, the Private Health Care clinic campaign is in a stable state, with ads being shown to targeted and relevant audiences. The addition of the listed negative keywords has improved traffic quality and ensured more efficient use of the campaign budget.

FAQS

-What Does Domain Authority Mean?

It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.

It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.

 

-What Does Linking Root Domains Mean?

Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

 

-What Does Spam Score Mean?

Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.

 

The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.

 

-What Does Google Clicks Mean?

How often someone clicked a link from Google to your site.

 

-What Does Impression Mean?

An impression means that a user has seen (or potentially seen) a link to your site in Search.

 

-What Does CTR Mean?

Click-through rate. Clicks/Impressions for Google Search clicks.

 

-What Does The On-Site SEO Score Mean?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

 

-What Does Organic Keywords Mean?

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).

 

-What Does Backlinks Mean?

 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.                         

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