Client :
JW Health
Monthly Maintenance Report | Oct 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
🌐 Website Report: JW Health
Reporting Period: October 2025
📌 Overview
JW Health recorded another strong month of search visibility in October, showing consistent engagement and rising interest from users seeking private healthcare and specialized medical services in Calgary. The website continues to attract high-intent visitors looking for private clinics, ADHD specialists, and other premium health services.
✨ Executive Summary
JW Health’s online performance reflects growing brand awareness and authority within the private healthcare sector. With steady increases in impressions and clicks, the clinic’s SEO strategy is successfully positioning it as a trusted destination for private and specialized medical care in Calgary. Targeted service pages, such as those for ADHD treatment, are performing especially well, reflecting strong alignment with patient search intent.
🔗 Domain Strength & Backlink Profile
JW Health maintains a clean, trustworthy, and expanding online foundation:
Authority Score: 8
Backlinks: 39
Referring Domains: 7
Domain Authority (DA): 4
Spam Score: 1%
Distribution by Country: CA, US, RU
👉 These metrics reflect a young but stable online presence with opportunities to expand through medical directories, partnerships, and guest features on healthcare-related platforms.
📈 Organic Search Performance
Impressions: 6,091
Clicks: 215
👉 These metrics show that JW Health is achieving steady organic traffic and engagement, with significant potential for growth through location-specific and service-based keyword targeting.
🔑 Top Queries
JW Health ranks for highly relevant and high-intent healthcare keywords, demonstrating visibility in competitive niches:
“private clinic” – +47 (152 total impressions)
“private health clinics calgary” – +27 (92 total impressions)
“adhd specialist” – +26 (48 total impressions)
“private health services” – +23 (40 total impressions)
“calgary private surgery clinics” – +22 (109 total impressions)
👉 These keyword trends highlight JW Health’s growing authority among individuals searching for specialized, private medical care in Calgary.
📄 Content Engagement
The most visited pages this month continue to focus on the clinic’s specialized services and patient-focused care offerings:
👉 The ADHD treatment page remains a strong traffic driver, reflecting both high interest and solid optimization for a focused medical service.
⚙️ On-Page SEO & Technical SEO
On-Page SEO: The site is well-structured with clear service-focused pages that match high-intent searches. Adding more long-form content around health services (e.g., ADHD, surgical consultations, and private healthcare benefits) can further enhance keyword coverage.
Technical SEO: The site performs well technically, maintaining fast load speeds and full mobile responsiveness, essential for patient accessibility and trust.
🏆 Key Achievements & Next Steps
JW Health continues to build visibility as a reliable provider of private healthcare services in Calgary. To sustain and enhance growth, we recommend:
Content Expansion: Add blogs or resource pages on mental health, ADHD care, and private healthcare benefits to attract educational searches.
Local SEO Optimization: Strengthen Google Business Profile and ensure consistent citations across local directories.
Backlink Growth: Collaborate with medical associations and local wellness blogs to build authoritative backlinks.
👉 With consistent SEO optimization and strategic content growth, JW Health is poised to further strengthen its position as one of Calgary’s trusted private health clinics.
SEO & ANALYTICS
DOMAIN AUTHORITY
4
LINKING ROOT DOMAINS
8
SPAM SCORE
1%
GOOGLE CLICKS
215
IMPRESSIONS
6091
CTR
3.52%
GOOGLE ADS CAMPAIGN
CLICKS
337
IMPRESSIONS
2.46K
AVG.CPC
$5.61
CTR
13.72
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$1.89k
As mentioned in last month’s report, the campaign has remained stable over the past few months, consistently generating an average of 320 clicks per month, which is a healthy performance level for this business category.
It is worth noting that the campaign is currently operating at its best performance in terms of relevant clicks, with users arriving on the website through highly targeted and relevant keywords.
To further improve keyword management and drive more qualified traffic, the following new keywords were added to the ads in August:
[private doctor]
[private health clinics]
[private doctors in calgary]
[private healthcare clinics calgary]
In addition, during regular weekly reviews, several irrelevant search terms were identified and excluded by adding them to the negative keyword list. These included:
[can you get private healthcare in canada]
[full body mot health check]
[what is private health care in canada]
[calgary private]
[clinique privé]
[full body check up near me]
[canada private hospital]
[private calgary]
Additional Ongoing Optimization Activities
Weekly review and refinement of search terms to maintain traffic quality.
Continuous monitoring of CPC trends and ad performance.
Adjustments to improve ad relevance and Quality Score.
Budget pacing checks to ensure optimal daily delivery.
Review of ad assets (headlines, descriptions, extensions) for maximum engagement.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.