Client :
JW Health
Monthly Maintenance Report | January 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Website Monthly Maintenance Report
JW Health
Website: https://www.jwhealth.ca/
Month: January
Overview
This report provides an analysis of your website’s performance and highlights key metrics for January. It includes insights into your website’s on-page score, search engine visibility, user engagement, and backlink profile.
1. On-Page SEO Score
Current Score: 81
Remarks: The on-page score remains solid, but there is room for improvement. Optimizing page load speed, improving internal linking, and enhancing content readability will help boost overall performance.
2. Search Queries
Top Queries Driving Traffic:
Private health care
Private healthcare
Private health care Calgary
Best private medical clinic Calgary
Private medical clinics Calgary
Remarks: There has been a 63% increase in the number of clicks, demonstrating a significant improvement in search rankings and visibility. Further refining content and targeting related long-tail keywords can enhance performance even more.
3. User Engagement Metrics
Total Clicks: 260
Total Impressions: 5,533
Average CTR: 4.69%
Remarks: The CTR remains strong, reflecting well-optimized metadata. Further improving call-to-action phrases and structured snippets can drive even higher engagement.
4. Backlink Profile
Number of Backlinks: 6
Linking Domains: 7
Remarks: The backlink profile is minimal. Acquiring more high-quality backlinks from industry-relevant sources can strengthen domain authority and search engine credibility.
5. Domain Metrics
Domain Authority (DA): Not specified
Spam Score: 1%
Remarks: The spam score is very low, indicating a clean and reputable backlink profile. Continuing to secure high-authority links will further improve search rankings.
Summary and Recommendations
Achievements:
63% increase in clicks, highlighting improved search performance.
Strong CTR of 4.69%, reflecting engaging metadata.
Low spam score ensuring a clean link-building strategy.
Areas for Improvement:
Expand content to target additional long-tail keywords.
Strengthen backlink profile with high-authority links.
Enhance internal linking and page load speed for better SEO.
Action Plan for Next Month:
Conduct outreach for authoritative backlinks in the healthcare industry.
Optimize meta descriptions and title tags for better CTR.
Improve site speed and user experience to enhance engagement.
Conclusion
This month’s performance indicates strong progress with increased clicks and an effective SEO strategy. Implementing the recommended actions will further enhance visibility, engagement, and overall website authority.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
1
SPAM SCORE
1%
GOOGLE CLICKS
260
IMPRESSIONS
5533
CTR
4.69%
GOOGLE ADS CAMPAIGN
CLICKS
428
IMPRESSIONS
3.16K
AVG.CPC
$2.39
CTR
13.56%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
Actions Taken in January:
CPC Reduction Without Losing Clicks:Our main goal this month was to lower CPCs while maintaining click volume.
This was achieved in two phases:January 6: After optimizing headlines and the landing page, we reduced CPC from $3 to $2.5 without any drop in clicks.
January 22: CPC was further reduced from $2.5 to $2, allowing us to get more clicks at a lower cost.
Weekly Campaign Monitoring & Optimization:The campaign was regularly reviewed and optimized on a weekly basis.
New relevant keywords were added to the search keyword list.
Irrelevant keywords were identified and moved to the negative keyword list to improve targeting.
Recommendation for Increasing Conversions:
To further improve conversion rates, we recommend creating a short video where you introduce yourself and explain your process and services. If you send us this video, we can add it to the landing page, which can help build trust and encourage more users to complete the conversion.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.