Client :
JW Health
Monthly Maintenance Report | Aug 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
🌐 Website Report: JW Health
Reporting Period: August 2025
📌 Overview
JW Health achieved strong visibility and engagement this month, with thousands of impressions and hundreds of clicks from users searching for private healthcare services in Calgary. The site continues to build authority in the health sector while gaining traction on specialized and high-value keywords.
✨ Executive Summary: Growing Recognition in Private Healthcare
With consistent impressions, clicks, and local keyword visibility, JW Health is emerging as a trusted provider in Calgary’s private health sector. Strong performance in service-specific queries demonstrates the website’s ability to connect with patients seeking ADHD counseling, private clinics, and medical care options.
🔗 Domain Strength & Backlink Profile
The website is supported by a growing SEO foundation, though with clear opportunities to expand its backlink reach:
Authority Score: 8
Backlinks: 34
Referring Domains: 7
Distribution by Country: CA, US, RU
Domain Authority (DA): 4
Spam Score: 1%
👉 While still early in authority building, these results highlight low-risk, authentic growth with potential for expansion.
📈 Organic Search Performance
Search visibility shows healthy traction this month:
Impressions: 9,199
Clicks: 247
Click-Through Rate (CTR): 2.7%
👉 This indicates strong engagement from users actively searching for private health services in Calgary.
🔑 Top Queries
The website is performing strongly on high-intent healthcare searches:
“adhd counselling calgary” – +153 (381 total impressions)
“private health” – +49 (59 total impressions)
“private surgery clinics calgary” – +48 (70 total impressions)
“private doctors near me” – +40 (79 total impressions)
“private medical clinic” – +30 (157 total impressions)
👉 These keywords demonstrate growing recognition for specialized health and clinical services.
📄 Content Engagement
Top pages this month show strong interest in both specialized treatments and patient services:
👉 This reflects a balance of new patient interest and ongoing care support.
⚙️ On-Page SEO & Technical SEO
The site’s SEO health is positive and reliable, supporting both user experience and rankings:
On-Page SEO: Targeted service pages are ranking for highly relevant Calgary-based health searches.
Technical SEO: Secure, mobile-friendly, and fast-loading, ensuring a smooth experience for patients.
🏆 Key Achievements & Next Steps
JW Health is building strong visibility and engagement in the private healthcare space. To build on this momentum, we recommend:
Content Expansion: Publish blog posts around ADHD support, private health benefits, and patient care guides.
Backlink Growth: Partner with health organizations and local directories to expand referring domains.
Local SEO: Strengthen Calgary-focused terms like “private clinic Calgary” to increase local patient traffic.
👉 With these steps, JW Health will continue to grow as a trusted and recognized private healthcare provider in Calgary.
SEO & ANALYTICS
DOMAIN AUTHORITY
4
LINKING ROOT DOMAINS
8
SPAM SCORE
1%
GOOGLE CLICKS
247
IMPRESSIONS
9199
CTR
2.68%
GOOGLE ADS CAMPAIGN
CLICKS
413
IMPRESSIONS
3.15k
AVG.CPC
$5.39
CTR
13.09%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$2.23K
Actions Taken in August
During the past month, adjustments were made to the campaign that resulted in a higher budget spend while generating fewer clicks. If you would like to revert to the previous strategy, please let us know.
It is worth noting that the campaign is currently performing at its best in terms of receiving clicks on highly relevant keywords, ensuring that all users are entering the website through targeted search terms.
In August, to improve keyword management and achieve better click results, we added the following keywords to Google Ads:
[private health care clinics calgary]
[private clinic]
[private pay medical clinic]
[private medical clinic near me]
However, since you changed the campaign strategy from Manual CPC to Maximize Conversions, it was not possible to optimize CPC bids for these keywords.
Overall, the campaign is in good condition, but we recommend switching back to Manual CPC for more effective optimization.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.