Client :
JW Health
Monthly Maintenance Report | February 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Website Maintenance Report
📅 Report Period: February
📍 Website: JW Health
📌 Prepared by: Adicator
1. Executive Summary
This report provides an overview of your website’s health, SEO performance, and maintenance efforts during the past month. Our focus remains on improving site performance, increasing traffic, and ensuring website security and functionality.
2. Key Metrics Overview
Spam Score: 1% (Healthy)
Root Domain Score: 6
Brand Authority: 1
Total Clicks: 229
Total Impressions: 5,297
Click-Through Rate (CTR): 4.32%
Number of Backlinks: 24
Number of Linking Domains: 6
On-Page SEO Score: 81/100 (Moderate – Room for Improvement)
3. SEO Performance Analysis
3.1 Clicks & Impressions
The website received 229 clicks from 5,297 impressions, indicating decent visibility and engagement in search results.
The 4.32% CTR is a healthy rate, suggesting that users find the site relevant to their searches.
3.2 Click-Through Rate (CTR)
CTR is above average, but further optimization could improve engagement.
Suggested improvements:Refine meta descriptions and titles to enhance click appeal.
Implement structured data to improve search result presentation.
3.3 Backlink Profile & Authority
The website has 24 backlinks from 6 linking domains, which is a good start but needs more authoritative links.
Brand authority remains at 1, indicating that additional high-quality backlinks are necessary.
3.4 Spam Score & Root Domain Score
Spam Score: 1% (Safe)
Root Domain Score: 6 (Low to Moderate – Needs Improvement)
Action Plan:Expand backlink outreach to reputable health and wellness websites.
Optimize internal linking to distribute authority across key service pages.
4. Top 5 Linking Queries
Here are the most valuable queries driving backlinks to your website:
1️⃣ private healthcare
2️⃣ natural health services calgary
3️⃣ private health assessment
4️⃣ private healthcare services
5️⃣ private health screening
Analysis:
The website ranks well for private healthcare-related queries, which aligns with its service offerings.
Enhancing content around private health assessments, alternative medicine, and personalized healthcare could drive more traffic.
5. On-Page SEO Performance
The On-Page SEO Score stands at 81/100, meaning there are opportunities for further optimization.
Recommended actions:
Expand pricing page details (JW Health Pricing) to address user concerns and increase conversions.
Optimize existing blog posts and service pages for additional long-tail keywords.
6. Recommendations & Action Plan for Next Month
🔹 Performance Goals:
Increase clicks by at least 15% through better metadata optimization.
Grow backlinks to 40+ to enhance domain authority.
Improve On-Page SEO Score from 81 to 90+ by refining technical optimizations.
7. Conclusion
This month’s performance shows strong engagement and growing visibility, but brand authority and content optimization need improvement. Strengthening backlink quality, content depth, and technical SEO will be key to further growth.
SEO & ANALYTICS
DOMAIN AUTHORITY
6
LINKING ROOT DOMAINS
6
SPAM SCORE
1%
GOOGLE CLICKS
229
IMPRESSIONS
5297
CTR
4.32%
GOOGLE ADS CAMPAIGN
CLICKS
317
IMPRESSIONS
2.56K
AVG.CPC
$2.27
CTR
12.36%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$719
Google Ads Campaign Performance Report
This month, our primary focus was on CPC optimization, keyword expansion, and regular campaign monitoring to ensure a balance between cost efficiency and traffic volume. Through strategic adjustments, we aimed to maximize clicks while maintaining budget efficiency and high-intent traffic.
Key Actions Taken:
CPC Adjustments for Optimal PerformanceAt the beginning of the month, we reduced CPCs to $2 to lower overall ad spend, but this resulted in a decrease in clicks and underutilized daily budgets.
To counter this, we increased CPCs back to $3 to restore traffic volume and ensure the budget was fully utilized for maximum visibility.
However, some high-performing keywords continued to deliver strong results at $2 CPC, so we maintained their lower bid to maximize cost efficiency:[Private health care near me]
[Executive health services]
[Executive medical assessment]
[Full health assessment]
New Keyword Additions for Local Targeting
To increase local search visibility, we added new high-intent keywords, such as:[private health clinic near me]
This ensures that users searching for nearby health services are more likely to see your ads and convert.
Regular Campaign Monitoring & Negative Keyword ImplementationWe conducted weekly performance reviews to analyze traffic quality and keyword performance.
Irrelevant search terms were identified and added to the negative keyword list to prevent budget waste on low-intent clicks.
Next Steps & Strategic Focus
Monitor the impact of CPC adjustments to ensure a continued increase in traffic and conversions.
Assess the performance of new keywords and optimize bids accordingly.
Continue refining the negative keyword list to improve traffic relevance and reduce unnecessary spend.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.