Client :
JW Health
Monthly Maintenance Report | March 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — March
Prepared by: Adicator
Date: March
1. Overview
This report provides a summary of the JW Health website's performance and SEO health for March. It includes key insights such as clicks, impressions, CTR, top-performing queries, backlink status, domain authority, and overall on-page health. The goal remains to ensure the website is technically sound, search-friendly, and continually optimized for better visibility.
2. Performance Summary
Total Clicks: 240
Total Impressions: 5,599
Click-Through Rate (CTR): 4.71%
3. On-Page SEO Score
Current On-Page Score: 81/100
Key Improvements:
Refined meta titles and descriptions to target private healthcare keywords
Improved mobile responsiveness and call-to-action placements
Strengthened internal linking and structured data on service pages
4. Top Queries
private health clinics
private medical care
private doctors calgary
private family doctor calgary
private doctor clinic near me
5. Top Linking Pages
6. Backlink Profile
Total Backlinks: 61
Linking Domains: 7
7. Domain Authority & Spam Score
Domain Authority (DA): 6/100
Spam Score: 1%
Remarks: The website has a clean and focused backlink profile. While the domain authority is still growing, the content is effectively targeting local and niche health search terms.
8. Recommendations for April
Build out more service-specific content to rank for long-tail local healthcare keywords
Seek backlinks from health directories, Calgary-focused listings, and wellness blogs
Enhance FAQ and location-based pages to increase local visibility and relevance
Add client testimonials and health tips to increase trust and engagement
9. Glossary of Terms
Clicks: The number of times users clicked on your website from search results.
Impressions: How many times your website appeared in search results, even if not clicked.
CTR (Click-Through Rate): The percentage of impressions that resulted in a click. Calculated as (Clicks ÷ Impressions) x 100.
On-Page Score: A score out of 100 that reflects how well your web pages are optimized for SEO.
Top Queries: The most common search terms people used to find your site.
Backlinks: Links from other websites that point to your site — important for SEO ranking.
Linking Domains: The number of different websites that link to yours.
Domain Authority (DA): A score (0–100) that predicts how well a website will rank on search engines. The higher, the better.
Spam Score: An estimate of how "spammy" your site might appear to search engines. Lower is better.
SEO & ANALYTICS
DOMAIN AUTHORITY
6
LINKING ROOT DOMAINS
4
SPAM SCORE
1%
GOOGLE CLICKS
240
IMPRESSIONS
5599
CTR
4.71
GOOGLE ADS CAMPAIGN
CLICKS
424
IMPRESSIONS
3.38K
AVG.CPC
$2.74
CTR
12.55%
AD OPTIMIZATION SCORE
100
CAMPAIGN COST
$1.16K
March Campaign Optimization Report
CPC Optimization
This month, our primary focus was on optimizing cost-per-click (CPC) to maximize conversions. We increased the CPC for high-performing keywords to improve their visibility and drive more conversions. For example, the CPC for the keywords private medical clinic Calgary and [private health clinic Calgary] was increased from $2 to $3.
Underperforming Keywords Removed
To enhance campaign efficiency, we removed keywords that were not delivering optimal results. The following keywords were excluded from the search list:
[Health care services Calgary]
[family doctor near me]
[Comprehensive health assessment]
[Full health assessment]
[Executive medical assessment]
These keywords were removed because the user intent behind them was not fully aligned with our services. This misalignment negatively impacted our quality score, potentially reducing the campaign's overall performance. By eliminating these keywords, we increased the visibility and click potential of more relevant terms.
Trust-Building Recommendations for Higher Conversions
To enhance user trust and improve conversion rates, we suggest the following updates:
Display relevant certifications in the "About Us" section, allowing potential clients to verify your expertise and credentials.
Add a video to the landing page where you introduce your services and explain their benefits. This will help establish credibility and increase user engagement, ultimately leading to a higher conversion rate.
If you agree with these recommendations, please provide the necessary information, and we will implement these changes accordingly.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.