Client :
JW Health
Monthly Maintenance Report | April 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — April
Prepared by Adicator
Overview
This report outlines the website performance for JW Health over the month of April. The report includes metrics on on-page SEO, domain authority, backlinks, clicks, impressions, top queries, and top visited URLs.
Performance Summary
On-Page SEO Score: 81
Domain Authority (DA): 3
Spam Score: 1
Clicks: 188
Impressions: 4,987
JW Health achieved an on-page SEO score of 81, which suggests room for improvement in optimization practices. The domain authority is relatively low (DA 3), indicating an opportunity to enhance the website's credibility through backlinks and other SEO strategies. The site saw good traffic with 188 clicks and 4,987 impressions, mainly from Canada, Russia, and the United States.
Top Queries
Below are the top search queries that led users to JW Health this month:
private hospital calgary
+45 impressions
Total: 63 impressionsprivate health care clinic
+31 impressions
Total: 56 impressionsprivate health clinic
+29 impressions
Total: 116 impressionsprivate medical clinic
+16 impressions
Total: 164 impressionsfamily health and wellness clinic calgary
+13 impressions
Total: 21 impressions
Top Linking Pages
Currently, the website has 63 backlinks from 9 linking domains. Building more backlinks from authoritative health and medical websites will be key to increasing domain authority and improving SEO rankings.
Top Visited URLs
The most visited pages during the month were:
Recommendations for Next Month
Backlink Building: Focus on acquiring additional high-quality backlinks from reputable medical and healthcare-related domains.
Content Expansion: Since health-related queries like "private medical clinic" and "private health clinic" are driving traffic, consider creating more content around these themes, such as service offerings, clinic benefits, and patient experiences.
SEO and Authority Growth: Explore outreach opportunities with healthcare professionals, organizations, or local clinics to build backlinks and trust signals.
Monitor and Optimize: Continue tracking the performance of high-traffic queries to optimize existing content further and create new pages that target underperforming keywords with potential.
Glossary of Terms
On-Page SEO Score: A measure of how well the website’s pages are optimized for search engines, covering elements like keywords, meta tags, and page speed.
Domain Authority (DA): A score that predicts how well a domain is likely to perform in search rankings based on backlink quality, trust signals, and other factors.
Spam Score: A metric indicating the potential for spammy links pointing to the website. A low score is ideal.
Backlinks: Links from external websites pointing to JW Health, improving SEO authority.
Linking Domains: The number of unique domains that contain backlinks to JW Health.
Clicks: The number of times users clicked on the website’s link after seeing it in search results.
Impressions: The number of times the website’s pages appeared in search engine results (regardless of whether they were clicked).
Top Queries: The search phrases that brought visitors to the website.
Top Visited URLs: The most viewed pages on the website during the month.
SEO & ANALYTICS
DOMAIN AUTHORITY
3
LINKING ROOT DOMAINS
8
SPAM SCORE
1%
GOOGLE CLICKS
188
IMPRESSIONS
4987
CTR
3.76%
GOOGLE ADS CAMPAIGN
CLICKS
430
IMPRESSIONS
2.4K
AVG.CPC
$2.76
CTR
16.42%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$1.1k
Actions Taken in April:
Since the $66 budget was not being fully utilized, we increased the CPC of the following keywords from an average of $3 to $3.50 to achieve more clicks and conversions. As a result, we observed improved rankings in the SERP:
[private health clinic calgary]
[calgary private health clinics]
[private health clinic near me]
[private clinics in calgary]
[Private health care near me]
[Full body private health]
Additionally, this month we focused on adding as many keywords that did not include the word “Private” to the negative keyword list, ensuring the ads were not triggered unnecessarily. Our goal was to display ads only to users searching for private services in order to maximize conversions. Some of these keywords include:
[a full body check up]
[any family doctor near me]
[best family doctor near me]
[best family practice doctor near me]
[calgary alberta health services]
[can i get a complete health check]
Furthermore, by optimizing the headlines for improved ad relevance, we were able to raise the quality score of the keywords to an average of 7, which allowed us to achieve better rankings at a lower cost and secure more clicks.
Recommendations to Increase User Trust and Drive More Conversions:
If possible, add relevant certificates related to your services to the "About Us" section so users can learn more about your expertise and trust your brand. Additionally, if you can include a video on the landing page discussing your services, it may help increase conversions by building trust with users.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.