Client :
JW Health
Monthly Maintenance Report | May 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — May
Prepared by Adicator
1. Overview
JW Health continues to demonstrate steady growth in its online presence, with consistent improvements in search impressions and user engagement. This progress reflects well-targeted SEO strategies focusing on private healthcare and localized services in Calgary. The increasing visibility positions JW Health as a trusted resource for patients seeking quality private health clinics and related services.
2. Website Authority & Backlink Profile
Linking Domains: The site benefits from 9 unique referring domains, which are essential for building domain trust and credibility. A diverse backlink profile from authoritative sources increases search engines’ confidence in the website’s relevance and authority in the healthcare niche.
Domain Authority: At 6, JW Health shows a healthy upward trajectory. This score indicates the domain’s growing potential to rank higher in search results compared to lower-authority competitors. Continued backlink acquisition and on-site optimization will help push this score further upward.
Spam Score: At a low 3%, the backlink profile remains mostly clean, although monitoring is advised to avoid any future risks. Keeping the spam score minimal protects the domain from penalties and maintains ranking stability.
Backlinks: 31 backlinks contribute to the overall SEO strength, enhancing link equity and referral traffic possibilities.
3. Traffic and Search Metrics
Authority Score: The site’s authority score of 8 reflects its increasing prominence and reliability within the health services sector. This metric combines multiple SEO factors and suggests JW Health is making solid progress in competitive search environments.
Organic Search Traffic: With 191 visits and a 3.2% growth, organic traffic continues to grow steadily, confirming the effectiveness of content and keyword targeting strategies. This is a positive sign that users searching for private healthcare services in Calgary are discovering JW Health.
Traffic Distribution: The traffic profile indicates well-aligned search intent, primarily from users interested in private healthcare, clinics, and related services within the Calgary area.
4. Search Impressions & Clicks
Total Impressions: 5,858 impressions represent how often JW Health’s pages appear in search results. A 2% increase indicates growing brand visibility and keyword coverage.
Clicks: The 40% rise in clicks to 296 shows more users are actively engaging with JW Health’s content after discovering it in search results, a critical step toward conversions and patient inquiries.
5. Top Performing Queries
The site ranks well for several high-value keywords, showing increased impressions across the board:
“private health care” — 200 impressions (↑49) reflects strong relevance for general private health queries.
“private healthcare” — 273 impressions (↑46) shows similar growth, reinforcing brand visibility across closely related terms.
“jw health” — 184 impressions (↑39) indicates rising brand awareness and direct search interest.
“calgary private health clinics” — 75 impressions (↑34) points to effective local SEO targeting.
“private doctors near me” — 70 impressions (↑30) highlights the success in capturing nearby patient searches.
6. Top Performing Pages
Key pages driving visibility and engagement include:
/contact (2,657 impressions, ↑217) — a vital conversion page where potential patients initiate contact. Strong impressions here suggest effective visibility and calls-to-action.
/pricing (4,364 impressions, ↑190) — users clearly seek cost information, so maintaining detailed and transparent pricing content is crucial for conversions.
/about-us (2,786 impressions, ↑58) — showcasing trust and the team behind JW Health helps build patient confidence and loyalty.
7. Recommendations & Next Steps
Content Optimization: Refresh meta titles and descriptions on the highest-impression pages to improve click-through rates (CTR). Use action-oriented, benefit-driven language that encourages clicks.
Local SEO Enhancement: Further localize content by incorporating neighborhood or Calgary-area keywords in blog posts and service pages. This helps capture more geo-specific searches.
Patient Reviews & Testimonials: Actively collect and showcase reviews to enhance social proof and boost local SEO signals, especially for Google My Business and other directories.
Content Expansion: Develop blog topics addressing common patient questions, healthcare trends, and wellness tips to attract organic traffic and position JW Health as an authority.
Backlink Growth: Continue building high-quality backlinks through partnerships, guest blogging, and sponsorships with local health organizations or community groups.
Technical SEO: Monitor site speed, mobile responsiveness, and structured data markup to maintain search engine friendliness and improve user experience.
8. Glossary of Terms
Domain Authority (DA): A score (1–100) predicting how well a site will rank on search engines; higher scores mean better ranking potential.
Spam Score: A measure of backlink risk; a low percentage indicates clean, high-quality links.
Linking Domains: Number of unique domains linking to your website, influencing authority and ranking.
Backlinks: Total number of external links pointing to your site, impacting SEO strength.
Authority Score: An overall metric assessing domain SEO performance and trustworthiness.
Organic Search Traffic: Visitors arriving through unpaid search results on search engines.
Impressions: The number of times your site appears in search engine results.
Clicks: The number of times users clicked your site’s link from search results.
SEO & ANALYTICS
DOMAIN AUTHORITY
6
LINKING ROOT DOMAINS
8
SPAM SCORE
3%
GOOGLE CLICKS
296
IMPRESSIONS
5858
CTR
5.05%
GOOGLE ADS CAMPAIGN
CLICKS
784
IMPRESSIONS
6.8K
AVG.CPC
$3.69
CTR
11.44%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$2.8K
Key Activities Completed in May:
On May 6th, a new ADHD campaign was launched, consisting of two targeted ad groups: Treatment and Assessment. Keyword CPCs were initially set at $4.
Daily performance reviews revealed that the $4 CPC for the Treatment ad group was insufficient to maintain a competitive ad rank, leading to reduced visibility and lower click volume. To improve performance, the CPC for this ad group was increased to $5, resulting in a noticeable boost in clicks and overall ad position. Meanwhile, the Assessment ad group continued to perform efficiently at a $4 CPC, generating solid engagement without the need for budget adjustments—allowing for optimal cost-per-click efficiency.
Throughout the month, the campaign was closely monitored on a daily basis. Irrelevant keywords were consistently added to the negative keyword list to prevent wasted ad spend. Some of the excluded keywords include:
[examples to be added here]
Additionally, several high-potential keywords identified from the search terms report were added to the active keyword list to capture more qualified traffic. These include:
[adult adhd assessment]
[adhd diagnosis calgary]
[adult adhd assessment calgary]
[Private ADHD Clinic]
[adhd assessment near me]
Weekly optimizations were also applied to the Private Health Care campaign. To ensure ad impressions were shown only to users specifically searching for private services, all keywords lacking the term private were added to the negative list. This strategy helped narrow the audience to those most likely to convert.
Planned Actions for June:
As part of the ongoing optimization strategy, all search terms will continue to be reviewed on a weekly or daily basis. This ensures irrelevant queries do not trigger ads, preserving budget efficiency and maximizing campaign performance.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.