Client :
JP Wedding
Monthly Maintenance Report | December 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly SEO Maintenance Report for JP Wedding Website
Website Overview
The SEO performance for JP Wedding Website is progressing steadily. Below are the key metrics and insights for the past month:
1. Website Metrics
Domain Authority (DA): 1
(This score indicates a low starting authority, but with consistent SEO efforts, this can improve.)Spam Score: 10%
(While still within an acceptable range, a 10% spam score should be monitored closely. Efforts should focus on acquiring quality backlinks to reduce this score.)
2. Traffic Performance
Clicks: 8
(The number of users who clicked on the website from search results.)Impressions: 99
(The number of times the website appeared in search results.)Click-Through Rate (CTR): 8%
(An 8% CTR is relatively high, showing that the site is appealing to users. Efforts should focus on increasing impressions to drive more traffic.)
3. Backlink Profile
Total Backlinks: 6
(Backlinks are currently limited. Increasing the quantity and quality of backlinks is essential to improving authority and rankings.)Linking Domains: 6
(These unique domains are a good foundation, but expanding this list will help diversify the website’s backlink profile.)
4. On-Page SEO
On-Page Score: 90
(A high score indicates that the website is well-optimized in terms of on-page SEO factors like metadata, content quality, and keyword usage. Continuous audits are recommended to maintain this score.)
5. Top Searching Queries
The following are the most common search terms leading to traffic for the JP Wedding Website:
wedding video trends
wedding videography ontario
niagara wedding photographer
jp wedding
wedding video niagara
(These keywords provide insight into what potential clients are searching for. Optimizing content around these terms will enhance the website's visibility.)
6. Top Performing URLs
(Analyzing and replicating the strategies used on high-performing pages can help improve performance across other pages.)
Terminology Explained:
Domain Authority (DA): A score (1-100) that predicts the likelihood of a website ranking in search results. Higher scores indicate stronger authority.
Spam Score: A metric that indicates the likelihood of a website being penalized or flagged as spam. A lower score is better; 10% requires monitoring and improvement.
Clicks: The number of times users clicked on the website link in search results.
Impressions: The number of times the website appeared in search results.
Click-Through Rate (CTR): The percentage of users who clicked on the website after seeing it in search results.
Backlinks: Links from other websites to your website that help boost SEO by indicating trust and relevance.
Linking Domains: Unique websites that link to your website.
On-Page SEO Score: A measure of how well individual pages are optimized for search engines, covering elements like metadata, keyword usage, and content quality.
Top Searching Queries: Keywords or phrases that users commonly search for to find the website.
Recommendations for Next Month:
Develop a link-building strategy to increase the number of high-quality backlinks and linking domains.
Focus on creating engaging content around high-performing keywords such as "wedding video trends" and "niagara wedding photographer."
Regularly monitor the Spam Score and disavow any low-quality or spammy backlinks.
Increase overall impressions by targeting long-tail keywords and optimizing blog posts for search visibility.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
10
SPAM SCORE
1%
GOOGLE CLICKS
8
IMPRESSIONS
99
CTR
8.08%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.