Client :
Jade Institute
Monthly Maintenance Report | Dec 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Website Report: Jade Institute
Reporting Period: December 2025
📌 Overview
Jade Institute maintained a modest organic presence throughout December, supported by a clean backlink profile and growing visibility for course-related searches. The website continues to serve as an informational hub for students and practitioners interested in face reading, body coding, and related educational programs.
✨ Executive Summary
December reflected early-stage SEO traction for Jade Institute. Visibility is concentrated on high-intent, educational keywords related to certification courses and face reading programs.
With a low spam score and authoritative backlink profile, the website has a solid foundation to expand course discovery and student engagement.
🔗 Domain Strength & Backlink Profile
Jade Institute maintains a clean and developing SEO foundation:
Authority Score: 2
Backlinks: 91
Referring Domains: 76
Domain Authority (DA): 6
Spam Score: 1%
Distribution by Country: US, CA, NL
👉 These metrics indicate a trustworthy profile with initial international recognition, particularly in North America and Europe.
📈 Organic Search Performance
In December, the website generated 503 impressions and 13 clicks.
This reflects early engagement for educational and certification-focused searches.
👉 Continued content optimization and keyword targeting can improve visibility and conversion rates.
🔑 Top Keywords
Jade Institute is gaining traction for high-intent educational searches:
“face reading course” — +15 (28 total impressions)
“chinese face reading” — +5 (5 total impressions)
“belief code” — +4 (41 total impressions)
“the belief code” — +4 (9 total impressions)
“bodycode institute” — +3 (3 total impressions)
👉 These keywords reflect growing interest in certification courses and specialized learning programs.
📄 Content Engagement
Top-performing pages this month highlight user interest in courses and certification programs:
Face Reading Course Page
Intro to Face Reading for Certification Page
Metal Personality Class Page
👉 Users are engaging primarily with course and program content, indicating strong educational intent.
⚙️ On-Page SEO & Technical SEO
Jade Institute maintains a solid technical and on-page SEO structure:
On-Page SEO: Pages are optimized around course-specific keywords, supporting discoverability for high-intent learners.
Technical SEO: The website is accessible, mobile-friendly, and properly indexed, ensuring consistent performance across devices.
👉 Strengthening internal linking and adding content around course benefits and outcomes can further improve engagement and visibility.
🏆 Key Achievements & Next Steps
December results highlight early-stage visibility and interest in specialized educational programs. To build momentum:
Expand Course Content: Add detailed pages for each course, including syllabus, learning outcomes, and certification details.
Strengthen SEO for Long-Tail Keywords: Target queries related to face reading techniques, certification, and practitioner benefits.
Reconnect Analytics: Restore full tracking to measure engagement, clicks, and conversions.
👉 With clean SEO fundamentals and growing keyword traction, Jade Institute is well-positioned to increase student inquiries and course enrollments in the coming months.
SEO & ANALYTICS
DOMAIN AUTHORITY
6
LINKING ROOT DOMAINS
2
SPAM SCORE
1%
GOOGLE CLICKS
13
IMPRESSIONS
503
CTR
2.58%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.